It’s time for the final Route Roundup of 2024!
We’ve got lots of updates for the world of social media this month, with changes and new features from Instagram, Bluesky, Facebook, Threads, and 𝕏.
Instagram Introduces Testing for Reels
Instagram’s new feature allows creators to test their reels on new audiences before sharing them with their followers. The reels will initially be shown to non-followers. Creators will then receive detailed engagement data 24 hours after publication.
Bluesky is Developing a Subscription Model
Bluesky is looking for ways to capitalise on its growth as it reaches 24 million users. The growing platform is looking to develop a subscription model that will offer additional features to users.
Facebook is Testing more Authentic Stories
Facebook is testing a feature that allows users to add a no-edit tag to stories, confirming the image hasn’t been edited in the app. This is an effort to support more authentic storytelling and prevent misinformation.
Threads is Introducing New Search Tools
Threads is improving its search functionality by introducing new tools to help users efficiently find specific posts. Users can now refine searches by profile and date range, making lost threads a thing of the past.
