How do you turn campaign data into decisions you can act on?
By building measurement you can trust, then turning it into decisions. We set up clean data collection in GA4 and Piwik Pro, integrate your channels, and present the results as clear dashboards and insight. You see what is working, what is not, and what to do next.
What we do
Good analytics starts with clean collection. We set up and check tracking, integrate data from your paid channels, website and CRM, then build the reporting that turns it into meaning. Beyond the numbers, we help with segmentation, look-alike audiences and predictive analysis, so the data informs what you do next rather than only recording what already happened.
Tools we use
We work in GA4 for web and campaign analytics, and Piwik Pro where privacy-first, consent-friendly measurement matters. Reporting is built in Looker Studio so it is shareable and live. The point is never the tool - it is a single, trustworthy version of the truth your whole team can rely on.
From data to decisions
For Dance City, an arts charity, clean tracking through Google Analytics let us manage Search, Performance Max and Grant activity against real return, returning more than 24 times its spend on a lean budget. Measurement was what made the money work harder. Read the Dance City case study, and see how we present it all through dashboard building.
Common questions
Which analytics platforms do you work with?
Mainly GA4 for web and campaign analytics and Piwik Pro where privacy-first measurement is a priority, with reporting built in Looker Studio. We also integrate data from advertising platforms, your website and CRM so the picture is joined up rather than scattered.
Is your measurement privacy-first and compliant?
It can be. Piwik Pro in particular supports consent-friendly, privacy-conscious measurement, and we set up tracking with data minimisation in mind. We keep collection to what the reporting genuinely needs and work within your consent and data-protection requirements.
Do we get a dashboard from this?
Usually, yes. Analytics and dashboard building go hand in hand - once measurement is clean, we present it as a live Looker Studio dashboard so your team sees the same numbers we do, without waiting for a monthly report.
Can you fix our existing tracking rather than start over?
Often that is exactly the job. We audit what you have, find where tracking is missing, double-counting or misconfigured, and put it right. Rebuilding from scratch is only worth it when the existing setup cannot be trusted.
Not sure your numbers are telling you the truth?
Call +44 (0) 191 933 7588, email info.route@route.agency, or send us your brief.