What does independent media buying get you that a network cannot?
Buying decisions made in your interest, not a network's. As an independent agency we hold no group inventory to fill and no owner we are steered towards. We negotiate across the whole market, book to the plan, and report transparently on what ran and what it delivered.
What we do
Media buying turns a plan into booked, live activity. We negotiate rates and placements across every major UK media owner and platform, from search and social to programmatic, audio, AV, press and out of home, then manage delivery so the campaign runs as intended and adjusts as the data comes in.
Independence is the point. We are not moving budget to hit a group's targets, so what we book is what the plan called for. Where you own the platform accounts, campaigns run inside them, so history and learning stay with you.
What you get
Buying power across the market and a team negotiating on your behalf. Clear reporting on what was bought, what it cost and what it delivered against the plan. No surprises, no black box - just activity you can trace and question, connected back to the media planning that shaped it.
Buying across every major channel
Our buying spans the full mix: paid search on Google and Microsoft, paid social, programmatic display and video, AV across linear and connected TV, audio and radio, and out of home with the major outdoor owners. We name platforms and owners as planning and buying options, chosen on merit for your brief.
Common questions
Do you buy across all media, or only digital?
Across all of it. We buy digital channels such as search, social and programmatic alongside traditional channels including TV, radio, press and out of home. Many campaigns combine both, and buying them together keeps the plan coherent.
Who owns the platform accounts and the data?
Wherever possible, campaigns run in your own accounts, so the account history, audience learning and performance data stay with you regardless of who manages the buying. That protects you if the relationship ever changes.
How do you keep buying transparent?
We report on what was booked, where it ran and how it performed against the plan. You can see the activity and question any of it. As an independent agency we have no group inventory to steer budget towards, so recommendations reflect the brief rather than a network's priorities.
Can you take over buying on a campaign that has already been planned?
Yes. We can activate a plan you already have, or review it first and flag anything we would adjust before booking. Either way we agree the measurement framework so delivery is judged against a clear target.
Want buying that answers to your results?
Call +44 (0) 191 933 7588, email info.route@route.agency, or send us your brief.