As Route marks its tenth anniversary, we asked members of the team to reflect on how the agency approaches its work, how marketing has evolved over the past decade, and what lessons stand out from the journey so far. A Detail-Driven, Strategic Approach One theme that consistently emerges is the care and attention that goes into every campaign. Work is…
While the media landscape continues to evolve, one channel remains consistently effective: Out of Home (OOH) and Digital Out of Home (DOOH) advertising. Out of Home advertising continues to grow as a channel, with UK OOH revenue reaching a record £1.44bn in 2025, and forecast to reach around £1.47 billion in 2026. This sustained growth reflects the role OOH plays…
For years, TikTok has dominated conversations around cultural relevance, trend creation and audience attention. Quietly, another platform has been reshaping the digital landscape. Reddit is no longer just a forum or niche community hub; it is becoming one of the most influential and widely used platforms online. Recent Ofcom figures show it has overtaken TikTok as the UK’s fourth most-visited…
Multi-platform marketing isn’t something brands are experimenting with anymore; it’s simply how marketing works now. Research suggests that it is one of the most effective marketing strategies. Brands adopting this approach are seeing stronger engagement, reinforcing multi-platform marketing as a key driver of sustainable growth. Audiences don’t discover, consider and convert in neat, linear journeys. From what we see, decisions…
We’ve Been Shortlisted We’ve been shortlisted across five different campaign categories for the Northern Digital Awards for work delivered with three incredible clients, Darlington Building Society, Dance City and Environment Bank: Best Digital Marketing Campaign – Finance Best Digital Marketing Campaign – Third Sector Best Digital Marketing Campaign – Property & Construction Best Digital Marketing Campaign – B2C Best Low…
Reels & Stories: Why They’re Outperforming Static Ads on Meta in 2025 Social media continues to evolve at pace, and so does the way audiences consume content. Static image ads, once the backbone of Meta advertising, are increasingly struggling to compete with faster, more immersive formats. Today, Reels and Stories are shaping how audiences engage with brands across Instagram and…
As we head into 2026, it’s clear that digital marketing is continuing to evolve at pace. Recent Ofcom data suggests that where audiences actually spend their time online doesn’t always match common assumptions reinforcing the need for brands to look beyond perceived platform dominance. Platforms are changing how campaigns are built and optimised, audiences are discovering brands in new ways,…
In recent months, AI-powered search assistants from Google’s Search Generative Experience (SGE) to ChatGPT–powered browsing have edged out traditional search in user curiosity. But how exactly do AI search assistants decide what content to show? A groundbreaking “AI Visibility Study” by SEMrush examined thousands of prompts across industries to find out. The study concluded that some of the long-held assumptions…