How do you market health services responsibly and still change behaviour?
By pairing careful, compliant messaging with precise audience targeting and honest measurement. Route plans and buys media for healthcare, public health and non-profit health organisations, from global conference campaigns to local behaviour-change programmes, across paid search, social, display and audio-visual.
Who this is for
Marketing and communications leads at healthcare providers, public health bodies, health charities and the agencies that support them. If your work must be accurate, sensitive and accountable while still driving real response, this is territory we know well.
Why Route
Because health marketing carries a duty of care. We treat compliance and clarity as planning inputs, not afterthoughts. We target audiences who need to act, and we measure response honestly so the budget goes where it changes behaviour.
Our experience in healthcare and public health
For The Union, the international society against tuberculosis and lung disease, we have planned integrated digital campaigns across paid display, audio-visual and social for the Union World Conference on Lung Health. Our award-winning campaign brought in participants at more than four times the membership number and won Best Digital Marketing Campaign, Third Sector at the Northern Digital Awards 2022, with 62% of participants from outside the EU and North America. For Stop Smoking London, a government-funded scheme across the London boroughs, we currently run paid media, paid search, social and display - including a 12-month always-on programme around Stoptober alongside promotion of the free NHS Quit Smoking App, designed to drive measurable quit-smoking response.
Related work
The Union - World Conference registration
4x
Participants against the target, the membership number
A global social and search activation that took the first virtual Union World Conference far beyond its registration targets.
Read the case study
Stop Smoking London - Stoptober and always-on
+71%
Site visitors, year on year to November 2023
A government-funded quit-smoking programme, running Stoptober bursts alongside an always-on campaign for the NHS Quit Smoking app.
Read the case study
Carents Room - native advertising
15:1
New to established users, August 2025 report
Native advertising and paid search building awareness for a carer-support hub among people who do not yet know they are carers.
Read the case studyCommon questions
Can you keep messaging compliant while still driving response?
Yes. We treat regulatory and clinical accuracy as a planning input from the start, working within your approval processes; we design campaigns that are both careful and effective rather than trading one off against the other.
Do you work with health charities and public bodies as well as providers?
We do. Our health work spans a global professional society, a government-funded public health scheme and their supporting agencies, so we are comfortable with the funding, governance and sensitivity these organisations require.
Which channels do you use for healthcare campaigns?
It depends on the audience and the message, but our health work has used paid search, paid social, digital display and audio-visual, including always-on programmes and event-led conference campaigns. We plan the mix around who needs to act.
How do you handle sensitive audiences and data?
We minimise the personal data a campaign needs, target responsibly and keep activity within your own accounts and approvals so that reach never comes at the cost of care or privacy.
Planning a healthcare or public health campaign?
Call +44 (0) 191 933 7588, email info.route@route.agency, or send us your brief and we make every effort to respond within one working day.