Media that earns its place.
Route is a media planning and buying agency built on data-driven creativity. We plan and buy media that delivers measurable results, so every pound of spend has to argue its case.
Independent since 2016 · ISO 9001 & ISO 27001 certified
Can media spend be proven to pay back?
Yes. We plan, buy and measure so the results stand up to scrutiny in the boardroom. Choose a sector to see the work that matters most to you:
Darlington Building Society - regional-first planning that keeps winning
Read full case study
First West of England driver recruitment - video-led media that met the 2023 driver target
Read full case study
Dance City, Dance For All - a 24x return on a lean budget
Read full case study
First Bus 36 Service with WECA - a free travel week held to the ten postal sectors along a new route
Read full case study
First Bus, The Things You Love For Free - rewarding loyal passengers
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The Union - a global health campaign for the fight against tuberculosis and lung disease
Read full case study
Welsh Oak Frame - premium demand for bespoke timber-framed homes
Read full case studyWhich media services do you need, and how do they work together?
We build effectiveness into every layer of media, from strategy and planning through to buying, creative and measurement. Explore our media services and marketing consultancy below.
Media Planning & Buying
Where should the budget go?
Audience-first planning that puts spend where it will work hardest.
Digital Media
Which channels will actually perform?
Full-funnel digital buying, managed to outcomes.
Broadcast & Traditional
Does traditional media still deliver?
The reach channels, planned and bought with the same rigour.
Strategy & Consultancy
Need thinking, not just buying?
Communications planning and upskilling for in-house teams.
Search & Conversion
How do we grow beyond paid?
Earned visibility and better conversion from the traffic you already have.
Analytics & Data
How do we know it worked?
Measurement and reporting tied back to your commercial goals.
Who do we work with?
Brands come to Route when they need media that does not just spend, but proves itself.
Clear thinking, paired with the tools and people to back it up. A selection of the brands we have partnered with.
Route has overhauled our digital strategy and elevated it to the next level. … Through Facebook and LinkedIn ad implementation, those sources have become a main driver of lead generation, outstripping the ROI on all our other paid advertising campaigns.
The Route team were able to turn around the project requirement quickly, building and activating an effective media plan to deliver the campaign communications, delivering strong and measurable results.
Not only have we seen more clicks, but more importantly, we saw a significant increase in qualified leads, which has translated directly into more bookings.
We have a long-standing relationship with the Route team … because they consistently deliver excellent results for us, whether that be in terms of sales, membership renewal and sign-up, or course and event registration.
Has the work been recognised?
Recognised across national and regional industry awards. Flick through a selection.
Beyond best practice.
We have always been driven by the pursuit of progress: better media, better measurement, and a better way of working with clients. Read more about who we are, what we believe, and how we work.
About Us
Newcastle upon Tyne based and data-led. Built on the principle that media should pay back, with proof attached. Independent since 2016.
Our Approach
Data-driven creativity, applied to every layer of media, from the first plan to the final measurement.
Awards & Accreditations
ISO 9001 and ISO 27001 certified, Bloom accredited and an Armed Forces Covenant signatory: the governance behind the work.
News & Insights
Research, opinion and practical thinking from the Route team, published regularly.
