With offices in Brighton & Newcastle Upon Tyne, Route offers advertisers and communication agencies media solutions to solve client and customer briefs.
Telephone:: (+44) 191 308 2626
info.route@route.agency
The way people consume media, seek solutions and make decisions is changing.
Reaching the right people with the right message at the right time is the most effective way to drive results.
Do this and you’ll remain relevant, credible and ahead of the competition. You’ll retain converts and earn new ones.
Simple right? But without dedicated expertise or time to focus on marketing, it’s difficult to know which is the right way to go leading to confusion and the risk of poor decisions.
The right way to reach your customer could be a smart mix of traditional and paid search or a combination of social and content marketing.
While those brands with the confidence to make the right marketing decisions connect, gain recognition, become preferred and trigger the response they’re after.
We provide experienced, insightful and precise strategic planning and measurable, responsive and efficient implementation.
Increased brand awareness and customer engagement
Connections with the right customers through the most appropriate channels
Time and money savings
Real value
Our Targeting
Route can deliver your audience, through data. We like to have detailed information with regard to your highest converting & best customers, so we can get more of them. If we know who they are we can pinpoint the right audience from the get-go.
Our Delivery
Route delivers programmatic campaigns across TV, radio, outdoor, online display, mobile, native, search and social. To enable optimisation clients need to provide a full suite of creative to our specifications. A list of target keywords is advantageous for contextual targeting.
Our Reach
Targeting to your Geo locations is no problem. We can target from just a postcode to as wide as country level. If you have customers whom you want to target in a specific language we can do that. It helps engagement and conversation!
Our Technology
Route has access to multiple DSPs and exchanges. All campaigns will be analysed for fraud, brand safety and viewability. This will add a small incremental cost to eCPMs.
Our Creative
In our experience static gifs have a place but often rich media campaigns enhance engagement & conversation. Route can provide quotes & designs for performance creative.
Our Terms
Route works in £, € or $. Our preference is £ but we work to our clients currency. Payment terms and contract would need to be agreed prior to activity.
Route will provide a dashboard for your live campaign. Reporting will include; impressions, estimated reach, clicks, CTR%, creative formats and conversions.
“Route are always able to add valuable insight to our account teams. Plans, campaigns and reporting have all been provided on-time, to budget and accompanied with meaningful commentary for our clients. We consider them to be an important partner for out business.” Darren Richardson, Gardiner Richardson.
“The team at Route are able to buy the right audience, at the right time, in the right environment, adding our engaging rich media has delivered benchmark smashing results.” Jenny Stanley, Appetite Creative Soul-utions
Ben Dascombe | Director
Brighton & Hove
Darren Davidson | Director
Newcastle Upon Tyne