With offices in Brighton & Newcastle Upon Tyne, Route offers advertisers and communication agencies media solutions to solve client and customer briefs.

Telephone:: (+44) 191 308 2626
info.route@route.agency

The way people consume media, seek solutions and make decisions is changing.

Is your way of ‘selling’ the message their way of ‘buying’ it?

Reaching the right people with the right message at the right time is the most effective way to drive results.

Do this and you’ll remain relevant, credible and ahead of the competition. You’ll retain converts and earn new ones.

Simple right? But without dedicated expertise or time to focus on marketing, it’s difficult to know which is the right way to go leading to confusion and the risk of poor decisions.

 

The right way to reach your customer could be a smart mix of traditional and paid search or a combination of social and content marketing.

While those brands with the confidence to make the right marketing decisions connect, gain recognition, become preferred and trigger the response they’re after.

Partnering with Route will give you the confidence to make the right decisions and choose a way of marketing that suits your customers and your business.

We provide experienced, insightful and precise strategic planning and measurable, responsive and efficient implementation.

Putting you in control and delivering

Increased brand awareness and customer engagement

Connections with the right customers through the most appropriate channels

Time and money savings

Real value

Our Targeting

Route can deliver your audience, through data. We like to have detailed information with regard to your highest converting & best customers, so we can get more of them. If we know who they are we can pinpoint the right audience from the get-go.

Our Delivery

Route delivers programmatic campaigns across TV, radio, outdoor, online display, mobile, native, search and social. To enable optimisation clients need to provide a full suite of creative to our specifications. A list of target keywords is advantageous for contextual targeting.

Our Reach

Targeting to your Geo locations is no problem. We can target from just a postcode to as wide as country level. If you have customers whom you want to target in a specific language we can do that. It helps engagement and conversation!

Our Technology

Route has access to multiple DSPs and exchanges. All campaigns will be analysed for fraud, brand safety and viewability. This will add a small incremental cost to eCPMs.

Our Creative

In our experience static gifs have a place but often rich media campaigns enhance engagement & conversation. Route can provide quotes & designs for performance creative.

Our Terms

Route works in £, € or $. Our preference is £ but we work to our clients currency. Payment terms and contract would need to be agreed prior to activity. 

Route will provide a dashboard for your live campaign. Reporting will include; impressions, estimated reach, clicks, CTR%, creative formats and conversions.

Custom Report
Tailored for you
Clicks & Conversions
Easy Metrics
Dashboard
Simple & concise
Control
Keeping you informed

“Route are always able to add valuable insight to our account teams. Plans, campaigns and reporting have all been provided on-time, to budget and accompanied with meaningful commentary for our clients. We consider them to be an important partner for out business.” Darren Richardson, Gardiner Richardson. 

"They were able to break down a complex technical subject into simple English. Our experience with Route has been exceptional... the results are plain to see." Mark Jones, Welsh Oak Frame

“The team at Route are able to buy the right audience, at the right time, in the right environment, adding our engaging rich media has delivered benchmark smashing results.” Jenny Stanley, Appetite Creative Soul-utions

We work with a wide array of clients on an international, national and local level.

For Arboreta oak framed buildings and orangeries, we’ve built up profile variations of the Arboreta target consumers to connect and influence through a combination of print, programmatic and paid search channels, delivering and increasing volume of qualified leads and sales.

Business organisations such as North East Chamber of Commerce and RIBA are making use of our skills and abilities to identify potential members, delivering a varied mix of business focused social media and contextual digital display to help build and maintain membership programmes.

We’re delivering projects for local authorities, promoting and recruiting for a number of diverse services from leisure centre membership through to social work. Using biddable media strategies we’re managing these projects within set acquisition targets.

In the entertainment sector, our multi-channel approach to media planning and implementation has helped sell tickets for the Newcastle Falcons Big One event, which attracted the Falcons largest ever match attendance at over 30,000.

This is a snap shot of some of our work, we’d be happy to have a chat through more.

Ben Dascombe | Director
Brighton & Hove

Darren Davidson | Director
Newcastle Upon Tyne

Contact

  • Generator Studios, Trafalgar Street, Newcastle Upon Tyne, NE1 2LA
  • Mocatta House, Trafalgar Place, Brighton, BN1 4DU
  • (+44) 191 308 2626
  • info.route@route.agency