Non-Profit and Charity Organisations

Our experience working with Global Charities like The Union can be used to help your organisation. Route can enhance your reputation and increase brand exposure, sign-ups, and donations.

At Route Agency, we offer comprehensive provision of services to enable Charities and Non-Profit organisations to improve their SERP positions, optimise the conversion pages and deliver engaging advertising, both online and offline.

Overcoming Challenges and Driving Support of Charity and Non-Profit Organisations

Non-profit and charity organisations face unique marketing challenges:

Limited Resources: Non-profits often have limited budgets and resources to allocate towards marketing efforts. Maximising the impact of their campaigns with limited funds is an expected challenge.

Raising Awareness and Generating Support: Non-profits need to effectively raise awareness about their cause, engage potential donors and volunteers, and drive support for their initiatives.

Building Trust and Credibility: Donors and supporters want to ensure their contributions make a meaningful impact. Building trust and showcasing the organisation’s credibility are essential to inspire confidence and encourage support.

Benefits of Choosing Route For Your Charity or Non-Profit Marketing

Strategic Media Planning and Buying

Route Agency develops targeted media plans to amplify your non-profit's message across various channels and platforms. We ensure your campaigns reach the right audience, maximising awareness and engagement with your cause.

Search Engine Optimisation (SEO)

Our SEO strategies help your non-profit organisation improve its online visibility and reach a broader audience. By optimising your website and content, we increase organic traffic, attract potential supporters, and enhance exposure.

Conversion Rate Optimisation (CRO)

Route Agency focuses on optimising your non-profit's website to increase conversion rates and drive desired actions. We streamline the donation process, optimise landing pages, and create compelling calls-to-action to encourage support and contributions.

Social Media Advertising and Engagement

We leverage the power of social media to amplify your non-profit's message, engage with supporters, and drive action. Our team develops targeted social media advertising campaigns, builds an online community, and cultivates meaningful relationships with potential donors and volunteers.