Global Healthcare Marketing

For Route, The Union’s global healthcare marketing campaign for their world conference holds tremendous significance. The cause at its core resonates deeply within our team as we strive to deliver healthcare professionals to an annual event which empowers them with knowledge and tools that can ultimately save lives. The conference fosters an environment of learning, collaboration, and shared communication, fuelling the birth of ground breaking initiatives that pave the way towards a healthier world.

This year marks our third year of working with International Union Against Tuberculosis and Lung Disease (The Union) to promote their Union World Conference on Lung Health. 

We built on the previous year’s strong success by creating a targeted early bird sign-up to encourage previous attendees to sign-up. Our main integrated digital campaign then followed driving new levels of engagement with health professionals from across the globe.

It‘s been a pleasure to work in partnership with our friends Gardiner Richardson on the campaign. Collectively, we’re proud to have been able to play our part in supporting such an important cause.