Programmatic Advertising

Programmatic advertising has revolutionised the way digital advertising campaigns are executed. It refers to the automated buying and selling of ad inventory in real-time, using advanced algorithms and data-driven targeting. By leveraging machine learning and artificial intelligence, programmatic advertising allows Route to reach highly granular target audience with precision and efficiency, on behalf of clients. This technology optimises ad placements, enhances audience targeting, and delivers personalised messages across various digital channels. With programmatic advertising, we can maximise client ad spend, improve campaign performance, and achieve measurable results. 

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What is Programmatic or RTB Advertising?

Programmatic advertising, also known as real-time bidding (RTB), is a data-driven approach to digital display advertising both on the web and across other media channels and formats. It involves the automated buying and selling of ad impressions in real-time auctions, allowing advertisers to target specific audiences with precision and efficiency. This technology-driven method revolutionises the ad buying process, optimising campaign performance, and delivering relevant ads, with potentially personalised ad copy and content, to the right audience at the right time. Route is a leading provider of programmatic advertising services in Newcastle Upon Tyne.

Benefits of Programmatic or RTB Advertising

Precise Targeting

Programmatic advertising enables highly granular audience targeting based on demographics, interests, and behaviours, ensuring ads reach the right individuals at the right time, maximising campaign effectiveness.

Real-Time Optimisation

With real-time bidding (RTB), programmatic advertising optimises ad placements on-the-fly, adjusting bids and targeting parameters in response to real-time data, maximising ad performance and return on investment.

Enhanced Efficiency

Automating ad buying and optimisation processes through programmatic advertising eliminates manual tasks, reducing time and resource requirements while delivering faster campaign execution and improved efficiency.

Data-Driven Insights

Programmatic advertising generates extensive data on ad performance, audience behaviour, and campaign metrics, providing valuable insights for refining strategies, targeting, and messaging, driving continuous improvement and better decision-making.

Our Programmatic and RTB Services

At Route Agency, we have been at the forefront of the evolving programmatic advertising landscape. Our experienced Directors, Darren Davidson and Ben Dascombe, bring their expertise from both the publisher and advertising side. Here’s how our programmatic and RTB service can benefit your advertising campaigns

Advanced Targeting Capabilities

Leveraging the latest technology, including AI and machine learning, we deliver precise audience targeting, ensuring your ads reach the right people at the right time for maximum impact.

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Data-Driven Strategies

Our data-driven approach enables us to harness valuable insights about your target audience, allowing us to create highly tailored and effective ad campaigns that drive results.

We are proud to work with several partners to provide our clients with exceptional data solutions including cookie free and 1st-party-data.

Expanded Ad Formats and Channels

We go beyond traditional display banner ads, offering a wide range of ad formats, including video, native ads, and audio, to engage your audience across multiple channels and platforms.

We can help to make any campaign come to life as well as giving clients the opportunity to serve dynamic ads that saves hundreds of hours in the production studio.

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Customer Segmentation and Profiling

We analyse your customer data to identify key segments, understand their unique characteristics, and develop personalised marketing strategies that resonate with each segment.

Transparency and Brand Safety

We prioritise brand safety and ensure your ads are displayed in trusted and brand-safe environments, providing you with transparency and peace of mind.

We work with several well known partners to implement and activate pre-bid solutions, to maximise viewability, contextual relevancy and brand safety.

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Why Choose Our Programmatic and RTB Services?

Choose Route Agency for your programmatic and RTB advertising needs, and experience the benefits of our expertise, data-driven approach, advanced technology, transparency, customised solutions, measurable performance, and collaborative partnership. Let us help you unlock the full potential of programmatic advertising and drive outstanding results for your business.

Our Directors, Darren Davidson and Ben Dascombe, bring over 50 years of combined experience in the media industry, with a deep understanding of programmatic advertising. We have successfully executed numerous campaigns for a diverse range of clients, including household names and challenger brands.

We leverage the power of data to inform our strategies and optimise your ad campaigns. Our team of experts analyses real-time data, audience insights, and market trends to ensure precision targeting and maximum return on investment.

We stay up-to-date with the latest advancements in programmatic advertising technology, including cutting-edge algorithms, AI, machine learning and data solutions. This allows us to deliver efficient, automated, and highly targeted campaigns that reach your desired audience with precision.

We provide comprehensive tracking and reporting, offering clear insights into the performance of your campaigns. Our detailed analytics allow you to monitor key metrics, evaluate success, and make data-driven decisions for future optimisations. We can also link with any of your preferred mobile analytics provider such as Appsflyer or Adjust.

We believe in building strong relationships with our clients based on collaboration and trust. We work closely with you, keeping you informed and involved at every step of the process. Your success is our success, and we strive to exceed your expectations.

Ready to take your marketing efforts to the next level?

Contact our team today to discuss your business objectives and explore how we can help you achieve them. We are passionate about delivering exceptional results and look forward to partnering with you on your marketing journey.