At Route Agency, we understand that the way people consume media, seek solutions, and make decisions is continuously evolving. We recognise the need for reaching the right people with the right message at the right time to drive effective results. With years of experience, we offer strategic planning, precise implementation, and measurable solutions tailored to our clients’ needs.
With years of industry experience, our team of experts are skilled at delivering top-notch marketing and advertising services across various industries, media channels and geographies.
Darren founded the agency in 2016 having identified the need for an independent voice to help clients navigate the ever-changing media landscape and connect with their target audiences effectively.
Having ran cross platform media delivery teams at organisations including ITV, Sky, Time Inc, and News UK, Darren’s expertise fuels our planning and media direction, ensuring highly targeted and effective campaigns for our clients.
Ben boasts 20+ years of media planning and buying experience across both UK and global accounts. Ben has worked with renowned brands including Betfair, Paypal, Notonthehighstreet, Zopa, Ratesetter, Oanda, etoro, BMW, Mini, British Airways, and First Bus.
Ben works across our client account teams ensuring that campaign implementation is as smooth as possible, and that campaign reporting is clear and effective.
Former Weetabix Head of Marketing, Gareth has over two decades of experience in the food and drink industry. He has led marketing for brands such as John Smith’s, Bulmers, Lurpak, and Arla globally. Highlights include notable campaigns “Beanz on Bix” and partnerships with FA teams.
Since leaving Weetabix, he has mentored marketing leaders at Coop, Birdseye, and Kingsmill, while also assisting challenger brands. Gareth is a sought-after speaker and contributor to marketing publications.
Vidhan is a qualified AAT Accountant, a qualified ICB Bookkeeper, a full member of the Sage Professional Bookkeepers’ Club and a Xero Certified Advisor with over 23+ years as a senior bookkeeper behind him, providing financial services to several agencies in that time. He has also been a Trustee of Wandsworth Visitors Centre Association which provides services to Wandsworth Prison, a Trustee of Wandsworth Volunteer Bureau and a Governor of Stanford Primary School.
Greg brings a wide range of sector experience having joined the agency in 2023.
Most recently Greg was leading European Planning for Pringles helping to drive double digit growth and produce creative planning which was recognised with a Cannes Lions, Euro Effie and multiple Media Week awards.
Previously Greg led media accounts within major network agencies, his clients included Microsoft, Vauxhall Motors, HSBC and Mastercard.
We founded Route Agency with a clear purpose in mind – to navigate the ever-changing media landscape and help our clients connect with their target audience effectively. Our mission is to provide experienced, insightful, and precise strategic planning and implementation, placing our clients in control of their marketing campaigns. By creating connections, increasing brand awareness, and delivering real value, we empower our clients to achieve transformative outcomes.
Route Agency is headquartered at Generator Studios, located on Trafalgar Street in Newcastle Upon Tyne, NE1 2LA. From this location, we serve clients with passion and dedication, providing exceptional marketing and advertising services. However, we offer our team of super talented, highly skilled, and motivated staff the option of remote and flexible working, and we have staff located across the UK and internationally.
“The team at Route Agency are highly experienced and know how to get the most value out of our budgets. They take the time to understand our audiences and their behaviours, allowing them to precisely target them through the right channels and at the right time.” See the case study
“Route guided us through our first-ever digital campaign, delivering value for money and a return on investment we could directly attribute to sales and enquiries. Their expertise and support helped us be smart with our spend every step of the way.” See the case study
At Route, we understand that you may have some questions about our services. Here are some common inquiries we receive along with their answers. If you have any additional questions, please don’t hesitate to reach out to our team.
To get started, simply reach out to our team through the contact information provided on our website. We’ll schedule an initial consultation call to discuss your specific needs and goals. From there, we’ll tailor a customised marketing solution to help your business succeed.
Absolutely! We cater to businesses of all sizes, from start-ups and small businesses to large enterprises. Our services are designed to scale and adapt to your unique requirements, ensuring that you receive the right marketing solutions regardless of your company’s size or industry. We can work to most budgets from a business with £20,000 or a company looking to run a campaign for several millions.
The timeframe for seeing results varies depending on several factors, including your specific goals, industry, competition, and the strategies implemented. It also depends on whether your brief is about organic strategies or paid media ones or a mixture of both. We tend prioritise long-term success, aiming to deliver sustainable growth and consistent improvement, so that your business can keep up with demand and provide an exceptional service but we can deliver short term improvements, especially if you were considering a Black Friday campaign or New Year Sales or just a short injection of lead generation. Our team will provide you with realistic expectations to keep you informed about the progress along the way.
Contact our team today to discuss your business objectives and explore how we can help you achieve them. We are passionate about delivering exceptional results and look forward to partnering with you on your marketing journey.
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