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Reels & Stories: Why They’re Outperforming Static Ads on Meta in 2025 Social media continues to evolve at pace, and so does the way audiences consume content. Static image ads, once the backbone of Meta advertising, are increasingly struggling to compete with faster, more immersive formats. Today, Reels and Stories are shaping how audiences engage with brands across Instagram and…
As we head into 2026, it’s clear that digital marketing is continuing to evolve at pace. Recent Ofcom data suggests that where audiences actually spend their time online doesn’t always match common assumptions reinforcing the need for brands to look beyond perceived platform dominance. Platforms are changing how campaigns are built and optimised, audiences are discovering brands in new ways,…
In recent months, AI-powered search assistants from Google’s Search Generative Experience (SGE) to ChatGPT–powered browsing have edged out traditional search in user curiosity. But how exactly do AI search assistants decide what content to show? A groundbreaking “AI Visibility Study” by SEMrush examined thousands of prompts across industries to find out. The study concluded that some of the long-held assumptions…
Here at Route, we know the importance of taking a good photograph, particularly when it comes to product shots for digital advertising campaigns. We also know that great images don’t always have to be taken with expensive cameras and equipment, or a professional photographer (although it can help!) In a world where the value of creativity is king (see our…
Last month, we had the pleasure of attending Meta’s annual Agency Summit. With Meta and its product portfolio showing no signs of slowing, the focus was on growth, innovation, creativity, and the transformative power of AI, and how this is reshaping the future of digital advertising. At Route, we believe it’s essential to be at the heart of industry changes.…
At Route Agency, our clients are at the heart of everything we do. As a results-driven agency, we believe every partnership is unique and we spend the time to truly understand each client’s goals, challenges and ways of working. That’s where our team plays a fundamental part. From overseeing projects to providing strategic direction, we make sure every client feels…
We are delighted to announce that Route Agency has successfully achieved ISO 9001 and ISO 27001 certification through Citation, marking a significant milestone in our commitment to excellence and security in all our operations. What These ISO Certifications Mean ISO 9001 and 27001 are internationally recognised standards that set the benchmark for quality management systems and information security management respectively.…
AI gives us sharper insights, faster feedback, and more time to focus on what really matters – such as understanding your audience, shaping campaigns, and making smart decisions that move the needle. It’s not about replacing creativity or strategic thinking. It’s about getting to grips with the tools available to us while keeping the human element front and centre. Here’s…