It’s never too early to start planning for the warmer months, especially when working within the transport industry, as it’s a crucial period for aviation and public transport in particular.👇

That’s why today, we’re reflecting on the fantastic campaign and results from our locally targeted summer project with First Cymru delivered last year.

Having brought their famous Tenby to Saundersfoot Coaster back to run along this stretch of stunning Welsh coastline, First Cymru wanted to promote their open-top bus service as a perfect component for a summer’s day and evening out in Pembrokeshire. 🚌☀️

Working alongside our creative partners Cravens we delivered a highly targeted integrated campaign across Broadcaster VOD, Sky Adsmart, radio, social media and programmatic digital display, reaching families and group visitors to the region. Delivering the campaign message across multiple points of influence we engaged with an audience of over 250,000.

In encouraging customers to hop on board the Coaster and enjoy the adventure, we helped First Cymru smash their passenger target numbers!