Team News

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Route are Headquartered in Newcastle upon Tyne

10 Key Advantages for Public Transport Travellers in the UK

Public transport in the UK is not just a means of getting millions of people from A to B; it’s a vital component of daily life that offers numerous benefits for both people and the planet. From bus services in the North East to Tube travel in London and our 20,000 miles of railway track, the public transport system is…

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Generator Studio sign

SEO 2024: Pioneering Trends in Digital Mastery

The world of Search Engine Optimisation (SEO) is in a constant state of flux, adapting to the rapidly transforming digital realm. As 2024 unfolds, we’re witnessing pivotal changes in SEO, necessitating a deep dive into the emerging trends. For businesses keen on elevating their online presence and driving organic traffic, staying ahead in this dynamic environment is more crucial than…

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The exterior of Generator Studios

Gareth Turner Appointed

We are thrilled to welcome onboard Gareth Turner, who joins the team as our new Non-Executive Director. As one of the UK’s highest-profile FMCG marketers, Gareth brings with him over 23 years of invaluable industry experience, having worked with iconic household brands such as Weetabix, John Smiths, Bulmers, Lurpak and Arla Foods. Joining us during an exciting phase of our…

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Screenshot of Rabbit Welfare's text promoting their Rabbiting On magazine

Supporting Rabbit Welfare

We’re proud to be supporting the Rabbit Welfare Association & Fund (RWAF) a not-for-profit organisation dedicated to “creating better tomorrows for all pet rabbits”. Did you know, that despite being a popular pet in the UK, rabbits are amongst the most neglected, with many living out their days alone confined to a hutch. The RWAF is the UK’s largest organisation…

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Image displaying the text "Northern Digital Awards 2024 Finalist" with transparent background

Shortlisted: Northern Digital Awards 2024

We’re kicking off the week by celebrating being shortlisted in four categories for the 2024 Northern Digital Awards in partnership with First Bus, The MHD Partnership, Cravens, and Woven Films.⤵️ ✅Best Digital Marketing Campaign (BC2) | Campaign: Concessions✅Best Digital Marketing Campaign (Travel/Leisure) | Campaign: Concessions✅Best Integrated Campaign | Campaign: Driver Recruitment ✅Best Use of Video | Campaign: Driver Recruitment A…

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Planning Team

Welcoming Greg Paterson

We’re delighted to welcome on board (and back to the North East) Greg Paterson, our new Head of Client Planning! A Geordie by birth, Greg has returned to the region to lead client planning as we continue our rapid growth. Highly respected in the media planning world, Greg has over twenty years’ of experience working with major brands – including…

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The exterior of Generator Studios

World Friendship Day

Happy World Friendship Day! 🤝🌍 Today, we’re celebrating the incredible friendship that kick started Route. ⤵️ It was at university where our Managing Director Darren Davidson and our Director Ben Dascombe first met. Following graduation, their paths continued to cross throughout their early careers in London’s advertising and marketing industry. It was when Darren moved back to Newcastle that the…

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