We’re delighted to welcome on board (and back to the North East) Greg Paterson, our new Head of Client Planning!

A Geordie by birth, Greg has returned to the region to lead client planning as we continue our rapid growth. Highly respected in the media planning world, Greg has over twenty years’ of experience working with major brands – including Kellogg’s, HSBC, Vauxhall and Microsoft – on their media strategies.

Within his new role, Greg will be responsible for all client strategy and planning, while also cementing the team’s knowledge and skillset across all media.

Announcing the appointment, our co-founder Darren Davidson said: “Having Greg join us in the North East is a huge coup – in our view, there is no one in the region who can match Greg’s level of experience or capability. We’re thrilled that he recognises the huge opportunity we have here at Route to continue our growth.

“His experience leading on major accounts across multiple, fast-moving sectors, from retail to technology, finance and automotive make him an invaluable addition to our team.”

Find out more on Prolific North about Greg’s stellar career and how he will drive forward our ambitious plans for further growth.