Stop Smoking London

We’re pleased to be working once again with Stop Smoking London and Gardiner Richardson to amplify stop smoking support in the capital.

The annual Stoptober campaign marked the start of a new, 12-month relationship between Route and Stop Smoking London, which, as well as Stoptober, the team is working on ‘Always On’ activity aimed at signposting people searching for local support to quit smoking all year round. 

The national Stoptober creative and channel selection were tailored at a localised level, and we promoted the Stoptober campaign in London throughout October across a number of digital channels to reach different audience touchpoints.

We’ve now taken the learnings from this activity to further develop our ongoing strategy for Stop Smoking London’s ‘Always On’ activity – including promoting the free NHS Quit Smoking App (Search for it on the App Store or Google Play).