Safer Streets

Working in collaboration with Darlington Borough Council and Durham Constabulary we activated a paid media campaign laydown to expand their Safer Streets messaging to more than 200,000 local profiles.

Our team – working alongside Gardiner Richardson and Bloom Digital on this project – created a highly effective multi-channel campaign in and around Darlington. Activity included out-of-home (OOH), digital out-of-home (DOOH), paid social media and digital display advertising which ran from September to December 2022 – targeting and engaging with the target audience of young males with the campaign message to combat offensive and unwanted misogynistic behaviour.

This has been a fantastic and empowering campaign to work on, knowing that we’re playing our part in helping to support and get an important message out.