How do you see every channel's performance in one place?
By bringing every paid channel into one reporting layer your team can read at a glance. We build campaign dashboards that pull spend, delivery and results together, so you are not stitching screenshots from six platforms.
What we build
We build campaign dashboards that bring spend, delivery and results from every paid channel into one view, in Looker Studio, in the reporting tool your team already uses or as a bespoke build. Instead of logging into each platform and reconciling the numbers by hand, your team opens one live dashboard and sees the whole picture - by channel, by campaign, and against the goals that matter.
Why one reporting layer
Fragmented reporting hides the truth. When each platform tells its own story, it is hard to compare like with like or spot where budget is working hardest. One reporting layer settles that, so conversations move from gathering numbers to acting on them. The dashboards sit in your environment, and your team owns them.
Newcastle University
We built marketing campaign dashboards for Newcastle University's central marketing team - one reporting layer across every paid channel. It gives the team a single, current view of how activity is performing, so reporting is a starting point for decisions rather than an end-of-month chore. The measurement behind it comes from our analytics and data insights work.
Common questions
What tool do you build dashboards in?
Usually Looker Studio. It is free to view, connects to a wide range of data sources and produces live, shareable dashboards. Because it is web-based, your team can open the current view any time rather than waiting for a static report to be sent round. We can also build in other tools, or bespoke, where that suits your team better.
Can a dashboard pull every channel together?
That is the point of it. We connect your paid channels, and where useful your website analytics and CRM, into one layer so spend, delivery and results sit side by side. Comparing channels becomes straightforward instead of a manual reconciliation.
Who can see and edit the dashboard?
You control that. Dashboards sit in your environment and your team owns them, so you decide who has view or edit access. If we hand a project over, the reporting stays with you rather than leaving with us.
Tired of stitching reports together by hand?
Call +44 (0) 191 933 7588, email info.route@route.agency, or send us your brief.