How do you get a property brand found the moment buyers and renters start searching?
By making your properties easy to find at the exact point people begin looking. We plan and buy media for property and real estate brands across SEO, paid search and social advertising, tuning each channel to how buyers and renters research a home. For Luxury Cotswold Rentals, we built visibility across the search results that matter.
Who this is for
Marketing teams at estate and letting agents, holiday and rental brands, developers and property managers. If your enquiries begin with a search and hinge on being found ahead of the competition, this is work we know well.
Why Route
Because property is a search-led, high-value decision. We build organic visibility through SEO, capture active demand through paid search and use social advertising to reach buyers earlier, so your brand shows up across the whole research journey.
Our experience in real estate and property
For Luxury Cotswold Rentals, we combined SEO, paid search and social advertising with tracking integration, competing in search results to put a property in front of the right guests at the right moment.
Property marketing overlaps with our built-environment work, where buying a home is just as considered. For Welsh Oak Frame, a bespoke timber-frame housebuilder, media planning and digital activity increased customer leads by 64% year on year and lifted average sale value by 40% year on year, winning Best Property and Construction Campaign at the Prolific North Marketing Awards 2021.
Search visibility is only useful if it converts, so we integrate tracking from the start and tune each channel to the enquiries and bookings that follow, not just the clicks.
Related work
Luxury Cotswold Rentals - digital growth
SEO, paid search and social advertising for a luxury holiday-rental brand.
Read the case study
Welsh Oak Frame - self-build growth
+64%
Customer leads, year on year
Specialist print, digital display and paid search reaching people planning a self-build home.
Read the case study
Welsh Oak Frame - Building Dreams
+85%
Design appointments, 2020 against 2019
The pandemic pivot that turned a locked-down year into record design appointments and contract growth.
Read the case studyCommon questions
Do you do SEO as well as paid advertising for property?
Yes. Property buyers and renters lean heavily on search, so we combine SEO for lasting organic visibility with paid search to capture active demand and social advertising to reach people earlier in their research.
Can you track enquiries through to booking?
We integrate tracking from the outset, as we did for Luxury Cotswold Rentals, so we can see which channels and search terms lead to real enquiries and bookings, not just visits.
Do you work with lettings and holiday rentals as well as sales?
We do. Our property work spans luxury holiday rentals and bespoke housebuilding, and the same search-led approach applies whether the goal is a booking, a viewing or a sale.
How is this different from your built environment page?
This page focuses on property and real estate brands marketing homes and rentals to buyers and guests. Built environment covers construction, housebuilding and specification-led brands. Some work, such as Welsh Oak Frame, sits across both.
Getting your properties found by the right buyers?
Call +44 (0) 191 933 7588, email info.route@route.agency, or send us your brief for the quickest response.