How do you win savers and build trust as a financial brand under regulatory scrutiny?
By building demand and trust while staying inside the rules that govern financial promotions. We plan and buy media for banking and savings brands across paid search, paid social, digital display and retargeting. Our work with Darlington Building Society won Finance and Local Campaign of the Year at the UK Paid Media Awards 2026.
Who this is for
Marketing teams at building societies, banks, savings and payments brands. If you need to grow deposits or acquisitions while keeping every promotion compliant and every pound accountable, this is our territory.
Why Route
Because financial marketing lives or dies on trust and compliance. We plan for regulated promotions, hold ISO 9001 and ISO 27001 for quality and information security, and report so you can trace growth back to the activity that drove it.
Our experience in financial services
Darlington Building Society is our most decorated financial services partnership. Between September 2024 and June 2025, digital display, paid social, paid search and retargeting delivered transformational online savings growth by the second quarter, and the Society achieved a Top 10 UK digital performance ranking for Clickthrough in 2025, against a brief to grow online deposits by 525%.
The work has won steadily. It took Finance Campaign of the Year and Local Campaign of the Year at the UK Paid Media Awards 2026, and Best Professional & Financial Services Campaign and Best Medium Budget Campaign at the Prolific North Marketing Awards 2025.
The bench runs deeper than one account. Our director Ben Dascombe brings more than twenty years of media planning and buying across financial brands including Betfair, PayPal, Zopa, Ratesetter, Oanda and eToro.
Related work
Darlington Building Society - online savings growth
1,000+ to 1
Return on ad spend from paid activity
Branch-radius digital acquisition that helped a regional mutual outgrow national banks online.
Read the case study
Our award-winning work
The Darlington Building Society partnership is one of seventeen Route wins. See the full list of awards across finance, transport, third sector and property.
See our awardsCommon questions
Can you keep financial promotions compliant?
Yes. We plan for the rules that govern financial promotions, work closely with your compliance team on messaging and targeting, and keep records so approvals and delivery can be checked.
Do you handle sensitive customer data responsibly?
We hold ISO 27001 for information security alongside ISO 9001 for quality, and campaigns run in your own accounts, so data handling stays controlled and auditable.
What results have you delivered for a financial client?
For Darlington Building Society, our activity delivered transformational online savings growth by the second quarter and a Top 10 UK digital performance ranking for Clickthrough in 2025, work that has won four awards across 2025 and 2026.
Which channels suit savings and banking brands?
It depends on the objective, but savings growth work often combines paid search to capture demand with paid social, digital display and retargeting to build trust and bring prospects back. We choose the mix on evidence.
Growing deposits or acquisitions for a financial brand?
Call +44 (0) 191 933 7588, email info.route@route.agency, or send us your brief for the quickest response.