How do you grow online sales and footfall across a retail brand?
By joining online demand and local footfall into one measurable plan. We plan and buy media for retailers and ecommerce brands across paid search, shopping, paid social and digital display, with SEO and conversion work behind it. Our approach saw Cream Cornwall's sales rise 237% across a peak trading period.
Who this is for
Ecommerce and retail marketing teams, from online-only stores to shopping centres and multi-channel brands. If your year turns on peak trading, footfall events and return on ad spend, this is work we know well.
Why Route
Because retail is a full-funnel discipline. We plan across shopping, search, paid social and display to capture demand and create it, support the store and the site together, and pair media with SEO and conversion work so more visits become orders.
Our experience in retail and ecommerce
We work with retail and ecommerce brands including Cream Cornwall, The Metrocentre, Ringtons, Knitwear Queen and Cleva, across homeware, shopping centres, food and drink, fashion and domestic appliances.
For Cream Cornwall, a homeware ecommerce brand, we ran Google Shopping, paid search, dynamic retargeting and paid social across a peak trading period covering Black Friday and Christmas, with visits up 299%, sessions up 286%, orders up 236% and sales up 237%. For The Metrocentre we ran hyperlocal social and display around its Fashion and Beauty Festival, reaching 120,000 target consumers within a 40-minute drive time.
The mix reaches beyond paid media. For Ringtons we delivered technical and onsite SEO alongside website design and development for the commercial arm of a heritage tea and coffee brand, and for Knitwear Queen we ran paid social and paid search for a specialist retailer.
Related work
Merry Hill - Easter footfall
+5.2%
Easter-window footfall, like-for-like on 2025
Paid media planned and measured to prove its own effect on footfall against a wet, expensive Easter.
Read the case study
Cream Cornwall - e-commerce growth
+237%
Sales
Paid search, shopping and paid social built around customer data for a heritage homeware brand's first digital campaign.
Read the case study
Metrocentre - Fashion and Beauty Festival
Over 120,000
Target consumers reached across Facebook and Instagram
A three-week hyperlocal Facebook and Instagram campaign driving footfall to a shopping centre's spring festival.
Read the case study
Knitwear Queen - Shopping and social
Google Shopping, paid search and paid social keeping a specialist knitwear retailer's sales moving through a new website launch.
Read the case study
Cleva - Vacmaster launch
AV, digital display and paid search launching Vacmaster vacuum cleaners into a TV-dominated category.
Read the case study
Ringtons for Business - B2B website SEO
Technical and on-page SEO protecting a heritage tea and coffee brand's search visibility through a new B2B website.
Read the case studyCommon questions
Can you plan for peak trading periods?
Yes. We build flighting around your peaks, whether that is Black Friday, Christmas or a seasonal launch, and shift budget towards the channels and products carrying the strongest return during those windows.
Do you work with both online and physical retail?
We do. Our ecommerce work grows online sales, and for brands like The Metrocentre we run hyperlocal media that drives footfall to a physical destination within a defined drive time.
Do you handle SEO as well as paid media?
Yes. For Ringtons we delivered technical and onsite SEO alongside website work, and we regularly pair SEO and conversion rate work with paid media so demand is captured efficiently across both.
How do you measure ecommerce performance?
We agree on the metrics that matter, typically sales, orders, sessions and return on ad spend, and report against them, as with Cream Cornwall, where sales rose 237% across a peak trading period.
Growing sales for a retail or ecommerce brand?
Call +44 (0) 191 933 7588, email info.route@route.agency, or send us your brief for the quickest response.