What can Route's marketing consultancy do beyond planning and buying media?
Our consultancy sits alongside media planning and buying: communications planning, SEO, conversion rate optimisation, analytics, dashboard building and media training. We bring evidence, measurement and capability building to the work, so campaigns are grounded in data and your own team grows stronger with every project.
What we mean by consultancy
Route is an independent media planning and buying agency. Our consultancy is the advisory and technical work that makes media perform: strategy before spend, measurement while a campaign runs, and capability building that stays with you afterwards. Three threads run through all of it - evidence, measurement, and helping your team do more for itself.
Where it fits your media
Each service works on its own or as part of a wider brief. Because we are independent, our recommendations answer to your results, not to any platform. Campaigns run in your own accounts, so the data, learning and dashboards stay with you no matter who manages the day-to-day work.
The six services
Communications Planning
Map who you need to reach and how paid, owned and earned channels work together before committing budget.
See how we planSEO
Technical health, content and authority so you are found in search results and AI-generated answers.
Explore SEOConversion Rate Optimisation
Test and refine the journey so more of the visitors you already have go on to convert.
Improve conversionAnalytics & Data Insights
Clean measurement in GA4 and Piwik Pro, turned into decisions you can act on.
See our analytics workDashboard Building
Every paid channel in one Looker Studio reporting layer your team can read at a glance.
See dashboardsMedia Training & Brief Writing
Brief-writing and media literacy so your in-house team can run with confidence.
See trainingLooking for delivery rather than advice? Our media services cover planning and buying across every channel.
Common questions
Do I have to buy media with Route to use the consultancy?
No. Each consultancy service works on its own. Some clients take a one-off SEO audit, dashboard build or training session; others fold consultancy into a full planning and buying relationship. We are happy either way, and we will tell you honestly where the priority sits.
How is this different from your media planning and buying?
Planning and buying is delivery: getting your message in front of the right people. Consultancy is the advisory and technical layer around it - the strategy that comes first, the measurement that runs alongside, and the skills we leave with your team afterwards.
Who owns the accounts and the data?
You do. Campaigns and analytics run in your own accounts, and any dashboards we build sit in your environment. History, learning and data stay with you regardless of who manages the work day to day.
Want to talk through where consultancy would help most?
Call +44 (0) 191 933 7588, email info.route@route.agency, or send us your brief.