How Reddit Is Overtaking TikTok as One of the Most Visited Platforms
Reddit has overtaken TikTok as the UK’s fourth most-visited social media site. Its growth reflects where people now question, compare and validate information – and for advertisers it offers self-selected communities, contextual targeting and native formats that reward insight-led content over hard-sell messaging.
Reels & Stories: Why They’re Outperforming Static Ads on Meta in 2025
Reels and Stories are outperforming static ads across Meta. Short-form video wins attention, generates the behavioural signals Meta’s optimisation engine feeds on, and drives a chain reaction: higher engagement, stronger signals, faster optimisation, lower costs and better results across CPM, CTR, CPC, CPA and ROAS.
The Power of Simplicity: Creating Strong Visual Assets Using Only Your Smartphone
Great advertising images do not need professional equipment. With planning, natural light and a few camera settings, a smartphone can produce sharp, brand-ready visuals for paid and organic campaigns. This guide collects Route’s practical advice, from lighting and composition to iPhone and Android setup and editing.
Meta’s Agency Summit 2025: Key Takeaways and What They Mean for Agencies
Meta’s 2025 Agency Summit focused on growth, creativity and the transformative power of AI. Four takeaways for agencies: lean into cultural relevancy, vary creative assets, pair Meta’s new AI tools with human intelligence, and partner with authentic content creators – plus how to turn each into stronger, future-proof campaigns.
What’s New in the World of Social Media?
The final Route Roundup of 2024: Instagram trials reels testing with non-followers, Bluesky develops a subscription model as it reaches 24 million users, Facebook tests a no-edit tag for more authentic stories, and Threads introduces new search tools to refine results by profile and date range.