We’ve Been Shortlisted
Route has been shortlisted across five campaign categories at the Northern Digital Awards, for work delivered with three clients: Darlington Building Society, Dance City and Environment Bank. The categories span finance, third sector, property and construction, B2C and low budget campaigns.
Prolific North Awards 2025
Route picked up two awards at the Prolific North Marketing Awards for digital planning and activation work with Darlington Building Society. Huge thanks to the brilliant team and clients who make it all happen, and a big shoutout to Dance City and The Big Black Door for joining the celebrations.
What’s New in the World of Social Media?
The final Route Roundup of 2024: Instagram trials reels testing with non-followers, Bluesky develops a subscription model as it reaches 24 million users, Facebook tests a no-edit tag for more authentic stories, and Threads introduces new search tools to refine results by profile and date range.
Route Christmas Party 2024
Route’s annual Christmas party 2024: the team enjoyed a festive meal at Babucho followed by a few drinks at the Bridge Tavern – a lovely chance to unwind and catch up after a busy year, and to wish all of Route’s clients and partners a very merry Christmas.
How to Excel at Voice Search Optimisation
Voice Search Optimisation means adapting your keyword strategy to conversational, long-tail queries and backing it with technical SEO. With voice assistants predicted to outnumber the world population in 2024, schema markup, mobile health and page speed decide whose content gets read aloud – and detailed business profiles win local searches.
North East Marketing Awards 2022
The Route team celebrated the region’s success stories at the North East Marketing Awards 2022. Thanks to Jess Sinton and Nigel Wright Recruitment for inviting Route’s MD Darren Davidson to the event – and congratulations to all of the inspiring winners, celebrating the wealth of creativity and talent in the North East.
Route Christmas Party
The whole Route team celebrated the festive season at Tomahawk Steakhouse followed by karaoke – a jam-packed evening of secret santa gifts, reflection on the past 12 months and the team’s self-voted awards, from Best Banter to MVP and Fan Favourite. Here’s to a few more mulled wines before the big day.
Meet Ben Dascombe, Director
Ben Dascombe, Route’s Director, started out in marketing in the 90s on the client side before 17 years running a London media agency, helping launch household names including Betfair, Not On The High Street and PayPal. Based at Royal Tunbridge Wells, Ben oversees Route’s southern team across Kent and Sussex.
Prolific North Marketing Awards 2021 – Best Property And Construction Campaign
Route was awarded Best Property and Construction Campaign for work with Welsh Oak Frame at the Prolific North Marketing Awards 2021 – recognition for a partnership helping the business reach more customers, raise brand awareness and deliver value across the board, celebrated with the North’s marketing community.
Global Digital Excellence Award 2021 – Best Global Charity/Not for Profit Campaign
Route won Best Global Charity/Not for Profit Campaign at the Global Digital Excellence Awards 2021 for work with the International Union Against Tuberculosis and Lung Disease (The Union), alongside Gardiner Richardson – supporting the organisation to go digital for the first time with a virtual conference in 2020.