Meta’s Agency Summit 2025: Key Takeaways and What They Mean for Agencies
Meta’s 2025 Agency Summit focused on growth, creativity and the transformative power of AI. Four takeaways for agencies: lean into cultural relevancy, vary creative assets, pair Meta’s new AI tools with human intelligence, and partner with authentic content creators – plus how to turn each into stronger, future-proof campaigns.
Route Agency Achieves ISO 9001 and 27001 Certification: Elevating Our Service Standards
Route has achieved ISO 9001 and ISO 27001 certification through Citation – internationally recognised standards for quality management and information security. The dual certification means consistent, high-quality service delivery, robust data protection and a competitive edge for clients bidding for contracts that require certified partners.
What AI can do for your PPC (and what it can’t)
AI gives PPC sharper insights, faster feedback and more time for what matters – without replacing creativity or strategic thinking. How Route uses smart bidding, Performance Max, first-party data and generative tools across platforms, with people firmly in the driver’s seat.
Storytelling with Theo Daffurn
For World Storytelling Day, Theo Daffurn, Head of Paid Social Media, shares his Route story – a journey that began over eight years ago via esports, the lessons learned about speed and accuracy, and his advice for anyone starting out: be curious and never stop learning.
Northern Digital Awards 2025
Route picked up two awards for work with First Bus at the Northern Digital Awards 2025: winner of Best Digital Marketing Campaign – Travel/Leisure, and silver for Best Use of Data and Insights. The judges praised the campaign’s contextual messaging, creative use of audience insights and the results it delivered.
The value of teamwork at Route
Martyn King, Route’s Client Services Director, shares how the team keeps morale strong alongside hybrid working – regular check-ins, team bonding and transparent communication – and why continuous learning, tailored training and knowledge sharing keep the Route team skilled, motivated and adaptable.
We won! Best Integrated Paid Media Campaign
Route took home Best Integrated Paid Media Campaign at the UK Paid Media Awards, recognising work with long-standing client First Bus on driver recruitment, alongside creative partners Woven Films and The MHD Partnership. The judges praised the campaign’s versatility, thorough research and comprehensive integration.
Public Transport: Planning Your Journey
Planning New Year journeys? Public transport usage grew in 2023, consumer expectations keep rising, journey-planning apps keep growing, and AI is improving timetables and trust. Six reasons why transport advertisers should always connect with audiences before the journey, from live data to celebrating positive travel stories.
Gareth Turner Appointed
Route welcomes Gareth Turner as Non-Executive Director. One of the UK’s highest-profile FMCG marketers, Gareth brings over 23 years of experience with household brands including Weetabix, John Smiths, Bulmers, Lurpak and Arla Foods – joining during an exciting phase of the agency’s development.
Supporting Rabbit Welfare
Route is proud to support the Rabbit Welfare Association & Fund, the UK’s largest organisation for rabbit lovers. The team launched a comprehensive paid search campaign promoting rabbit care tips, owner advice and membership messaging, and manages the charity’s non-profit Google account for brand awareness.