The awards for team Route just keep coming!
We picked up two awards for our work with First Bus at the Northern Digital Awards last week. A huge thank you to our creative partners, Cravens, for all their fantastic work on the project.
🥇 Winner – Best Digital Marketing Campaign – Travel/Leisure
🥈 Silver – Best Use of Data and Insights
We had a wonderful evening in Manchester and it was fantastic to hear such high praise from the judges.
Winner – Best Digital Marketing Campaign – Travel/Leisure
Judge’s comments: “The judges thought this was a well-executed campaign with sophisticated use of contextual messaging.
“The creative approach, especially in aligning ads with local events and activities, clearly resonated with the audience and drove exceptional engagement.
“The contribution to sustaining vital bus routes and supporting environmental goals is impressive, and the ROl achieved is commendable. Congratulations!”
Silver – Best Use of Data and Insights
Judge’s comments: “The judges thought this was a brilliant entry that really told the story of the campaign
“The use of audience insights was creative and the team clearly understood the requirements, executed the project seamlessly and delivered solid results.”