Shortlisted: Northern Digital Awards 2024
Route is shortlisted in four categories at the Northern Digital Awards 2024, in partnership with First Bus, The MHD Partnership, Cravens and Woven Films – spanning best digital marketing campaign, best integrated campaign and best use of video across the Concessions and Driver Recruitment campaigns.
Welcoming Greg Paterson
Route welcomes Greg Paterson home to the North East as Head of Client Planning. Highly respected in the media planning world, Greg brings over twenty years’ experience on major brands including Kellogg’s, HSBC, Vauxhall and Microsoft, and will lead all client strategy and planning at Route.
RIBA lunch
There is no better way to enjoy a client meeting than sitting outside with great food in the summer sunshine – which is exactly what the team did catching up with RIBA’s Digital Marketing Manager, reflecting on the past several months and looking ahead to exciting projects on the horizon.
Social Media Day
For Social Media Day, Route’s social team run down the current social media landscape – from Twitter’s blue tick and AI shaking up the algorithm to VR entering brand strategies – and why a multi-channel approach visible across every platform your audience uses remains the best form of social media marketing.
Meet Kane Elgey, SEO Account Manager
Kane Elgey, Route’s SEO Account Manager, studied marketing at Teesside University and built his experience across industries from education to construction. Kane is the first point of contact for clients, keeping them informed on campaign performance and acting as the conduit between client and team.
ITV Showcase
The Route team headed to ITV’s Showcase in Manchester to learn about the latest audiovisual developments – a fun and informative event hosted by Professor Fry, covering everything from content to measurement effectiveness to help develop impactful client campaign strategies that deliver results.
Learning at Work Week
Training and investment in the team are a priority at Route, from mentoring those entering the industry to away days, guest experts and industry events such as The Marketing Meetup. Learning at Work Week is a chance to celebrate a culture of lifelong learning across the agency.
Congratulations Lewis
Route is celebrating Lewis Wallwork completing his apprenticeship and joining the team full-time as Data Account Executive. Lewis found his passion for data studying software development at Gateshead College, and joined Route through Baltic Apprenticeship – impressing everyone with his enthusiasm for data-informed marketing.
Meet Darren Davidson, Managing Director
Darren Davidson, Route’s Managing Director, started out scheduling TV adverts at ITV before senior roles at Sky and News UK, then founded Route with Ben Dascombe. Gateshead-born, he is passionate about nurturing young northern talent and building an award-winning agency outside London.
Meet Amy Hart, Account Executive
Amy Hart joins Route as Account Executive, fresh from a masters in marketing at Northumbria University. Amy works right across the team, supporting everything from social media to data analysis and SEO – and keeps the office up to date with the latest local gigs.