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+44 (0) 191 933 7588
Get in touch with our team

Home / News & Insights

What is changing in media, and what should you do about it?

Plain-spoken analysis from the team who plan and buy media every day - platform shifts, channel economics and what they mean for your budget. All titles below are real, published Route articles.

Latest articles


Why gaming belongs in your paid media plan

5 November 2026

How to Capitalise on World Cup Fever When Advertising Space Is At A Premium

9 July 2026

Media Landscapes in 2026: What Is Changing?

11 June 2026

10 Years of Route: What we have learned along the way

14 May 2026

Out of Home & Digital Out of Home Advertising: Why It Works in 2026

11 May 2026

How Reddit Is Overtaking TikTok as One of the Most Visited Platforms

19 February 2026

From Channels to Campaign Ecosystems: Making Multi-Platform Campaigns Work

3 February 2026

We’ve Been Shortlisted

22 January 2026

Reels & Stories: Why They’re Outperforming Static Ads on Meta in 2025

13 January 2026

Planning for 2026: The Trends Shaping Digital Marketing

8 January 2026

SEO in the Age of AI Search Assistants: How Businesses Should Adapt in 2025

12 November 2025

The Power of Simplicity: Creating Strong Visual Assets Using Only Your Smartphone

3 November 2025

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