What does good look like in your sector?
Judge us by delivered work. These are real campaigns for real clients with the results published. Our clients include transport operators, building societies, charities, retailers and public bodies. Choose the sector that matches your brief and see the work that matters most to you.
Our work, by sector
Each card is our reusable proof unit, showing sector tags, the client, a one-line outcome and a published stat only where a real number exists. Cards work with or without a stat; we never invent one. Every study below links to the full write-up.
Public transportation
First West of England - concessions pass
Winner
Northern Digital Awards 2024
Broadcast and digital activation for a concessions pass campaign, now running in six regions.
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First West of England - driver recruitment
Winner
UK Paid Media Awards 2024
Video-led recruitment media across on-demand TV, social, radio and search that met First West of England's 2023 driver target.
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LeedsCity Bus - app downloads
11.5x
Return on the digital media investment
A focused multi-channel campaign that won back passengers who had lost faith in the service.
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First West of England - Let's Get There Together
Almost 3x
Landing-page traffic once broadcast awareness built
A post-lockdown recovery campaign across radio, TV, paid social and direct mail, bringing leisure and retail passengers back to the bus.
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LeedsCity Bus - Let's Get There Together
Place-led creative, app-led tickets and a £1 evening fare, bringing Leeds back to the bus after lockdown.
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WECA - Bath Park and Ride
Seven channels and a free-travel week building awareness of Bath Park and Ride's evening services among drivers.
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Long Ashton Park and Ride - free travel days
Free travel days over Easter 2024, introducing car drivers to the m2 Park and Ride service into Bristol.
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First West of England - 36 Service launch
An eight-week campaign around a free travel week, held to the ten postal sectors along a new Bristol bus route.
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First York - Park and Ride paid search
Always-on Google Search and Performance Max reaching drivers in York at the moment they search for parking.
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First York - Park and Ride Christmas
High-impact display, Meta and Google search reaching local visitors and tourists for the York Christmas Market.
Read the case studyFinancial services and banking
Darlington Building Society - online savings growth
1,000+ to 1
Return on ad spend from paid activity
Branch-radius digital acquisition that helped a regional mutual outgrow national banks online.
Read the case studyHealthcare and non-profit
The Union - World Conference registration
4x
Participants against the target, the membership number
A global social and search activation that took the first virtual Union World Conference far beyond its registration targets.
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Stop Smoking London - Stoptober and always-on
+71%
Site visitors, year on year to November 2023
A government-funded quit-smoking programme, running Stoptober bursts alongside an always-on campaign for the NHS Quit Smoking app.
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Dance City - Google Ad Grant and paid search
24x
Return on ad spend, against a target of 10x
A paid search account run alongside a Google Ad Grant to lift relevance and bookings.
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Carents Room - native advertising
15:1
New to established users, August 2025 report
Native advertising and paid search building awareness for a carer-support hub among people who do not yet know they are carers.
Read the case studyPublic sector and local authority
Darlington Borough Council - Safer Streets
90%+
Of site visitors were new users during the campaign
OOH, DOOH, paid social and display tackling misogynistic behaviour for Darlington Borough Council and Durham Constabulary.
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SYMCA - Travel South Yorkshire
Two separate campaigns for the same transport authority, a fare-change announcement and an app-download drive, planned and reported apart.
Read the case studyRetail and ecommerce
Merry Hill - Easter footfall
+5.2%
Easter-window footfall, like-for-like on 2025
Paid media planned and measured to prove its own effect on footfall against a wet, expensive Easter.
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Cream Cornwall - e-commerce growth
+237%
Sales
Paid search, shopping and paid social built around customer data for a heritage homeware brand's first digital campaign.
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Metrocentre - Fashion and Beauty Festival
Over 120,000
Target consumers reached across Facebook and Instagram
A three-week hyperlocal Facebook and Instagram campaign driving footfall to a shopping centre's spring festival.
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Knitwear Queen - Shopping and social
Google Shopping, paid search and paid social keeping a specialist knitwear retailer's sales moving through a new website launch.
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Cleva - Vacmaster launch
AV, digital display and paid search launching Vacmaster vacuum cleaners into a TV-dominated category.
Read the case studyBuilt environment and property
Welsh Oak Frame - self-build growth
+64%
Customer leads, year on year
Specialist print, digital display and paid search reaching people planning a self-build home.
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Welsh Oak Frame - Building Dreams
+85%
Design appointments, 2020 against 2019
The pandemic pivot that turned a locked-down year into record design appointments and contract growth.
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Luxury Cotswold Rentals - digital growth
SEO, paid search and social advertising for a luxury holiday-rental brand.
Read the case studyAutomotive
Berry BMW and MINI - dealership paid search
Geo-targeted paid search planned around each dealership's own catchment, across six BMW and MINI retailers.
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Berry BYD Thames Ditton - retailer launch
A model-by-model paid search launch for a brand-new electric vehicle retailer, carried into the plan for 2026.
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Snows BMW and MINI - paid search
BMW and MINI servicing and accessories search on Google and Microsoft Bing, live within days of the brief.
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Vines of Guildford, Gatwick and Redhill - addressable TV
Sky AdSmart addressable TV paired with paid social, so the same households heard that the showrooms were open.
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Group 1 Automotive - MINI Countryman launch
Postcode-precision Facebook targeting around nine dealerships to launch the new MINI Countryman over Christmas 2020.
Read the case studyMembership and professional bodies
RIBA - membership recruitment
An always-on chartered membership campaign run as a series of tests, each phase's reporting shaping the next.
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RIBA - site signboards
+41.5%
Month-on-month rise in signboard sales, February to March
A four-week LinkedIn, Meta and Google search test building awareness of rebranded site signboards among RIBA's chartered members.
Read the case studyB2B and food and beverage
Ringtons for Business - B2B website SEO
Technical and on-page SEO protecting a heritage tea and coffee brand's search visibility through a new B2B website.
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Grant-funding software provider - lead generation
A six-week LinkedIn and Google Search test that found the right format for reaching senior not-for-profit decision-makers with a niche B2B product.
Read the case studyWant results like these for your organisation?
Call +44 (0) 191 933 7588, email info.route@route.agency, or send us your brief and we make every effort to respond within one working day.