Meet Lewis Herring, Reporting & Data Executive

Lewis Herring, Route’s Reporting and Data Executive, started his career in accountancy before studying Economics and Business at Newcastle University. Numerically minded and a people person, Lewis tests, measures and reviews campaign data across all media platforms to keep every campaign delivering its best results.
Lewis Herring, Reporting & Data Executive at Route
Lewis Herring, Reporting & Data Executive

Lewis Herring, our Reporting & Data Executive, initially started his career in accountancy before studying Economics and Business at Newcastle University.

Numerically minded and a people person, since joining us in June, Lewis has become a key team member.

Working closely with clients and the wider Route team Lewis takes an agile approach to campaign delivery, constantly testing, measuring, and reviewing data to establish what works and making adjustments, ensuring that activity across all media platforms gets the very best results.

On working at Route, he said: “I enjoy the variety. Every day there’s a wealth of exciting client campaigns and it’s great to work right across the Route team.

“As with any campaign, sometimes challenges arise but that’s one of my favourite parts of the job. Getting to use my passion for numbers and creativity to come up with a solution that delivers great results.”

Prefer this thinking applied to your brief?

Call +44 (0) 191 933 7588 or email info.route@route.agency.