Storytelling with Theo Daffurn
For World Storytelling Day, Theo Daffurn, Head of Paid Social Media, shares his Route story – a journey that began over eight years ago via esports, the lessons learned about speed and accuracy, and his advice for anyone starting out: be curious and never stop learning.
Gareth Turner Appointed
Route welcomes Gareth Turner as Non-Executive Director. One of the UK’s highest-profile FMCG marketers, Gareth brings over 23 years of experience with household brands including Weetabix, John Smiths, Bulmers, Lurpak and Arla Foods – joining during an exciting phase of the agency’s development.
Welcoming Greg Paterson
Route welcomes Greg Paterson home to the North East as Head of Client Planning. Highly respected in the media planning world, Greg brings over twenty years’ experience on major brands including Kellogg’s, HSBC, Vauxhall and Microsoft, and will lead all client strategy and planning at Route.
Meet Kane Elgey, SEO Account Manager
Kane Elgey, Route’s SEO Account Manager, studied marketing at Teesside University and built his experience across industries from education to construction. Kane is the first point of contact for clients, keeping them informed on campaign performance and acting as the conduit between client and team.
Congratulations Lewis
Route is celebrating Lewis Wallwork completing his apprenticeship and joining the team full-time as Data Account Executive. Lewis found his passion for data studying software development at Gateshead College, and joined Route through Baltic Apprenticeship – impressing everyone with his enthusiasm for data-informed marketing.
Well Done Amy
Congratulations to Account Executive Amy Hart on passing her six-month probation with flying colours. Amy has impressed from day one with her commitment, professionalism and fresh ideas, and completed her marketing masters at Northumbria University in 2022. Supporting emerging talent is a top priority at Route.
Meet James Taylor, our Biddable Account Specialist
James Taylor, Route’s Biddable Account Specialist, has worked in digital marketing since 2004, discovering a passion for SEO, paid search and Google Ads after a Computer Science degree. Working alongside Angela Bello, James builds and optimises search campaigns that deliver on both impact and investment.
Meet Lewis Herring, Reporting & Data Executive
Lewis Herring, Route’s Reporting and Data Executive, started his career in accountancy before studying Economics and Business at Newcastle University. Numerically minded and a people person, Lewis tests, measures and reviews campaign data across all media platforms to keep every campaign delivering its best results.
Meet Ben Dascombe, Director
Ben Dascombe, Route’s Director, started out in marketing in the 90s on the client side before 17 years running a London media agency, helping launch household names including Betfair, Not On The High Street and PayPal. Based at Royal Tunbridge Wells, Ben oversees Route’s southern team across Kent and Sussex.
Meet Darren Davidson, Managing Director
Darren Davidson, Route’s Managing Director, started out scheduling TV adverts at ITV before senior roles at Sky and News UK, then founded Route with Ben Dascombe. Gateshead-born, he is passionate about nurturing young northern talent and building an award-winning agency outside London.