SEO in the Age of AI Search Assistants: How Businesses Should Adapt in 2025
AI search assistants are rewriting the rules of SEO. SEMrush’s AI Visibility Study found community-driven content like Reddit and Wikipedia often outranks polished corporate pages. What the findings mean for brands, and the strategies – direct answers, schema markup, unique data, E-E-A-T and brand mentions – that win AI visibility.
What AI can do for your PPC (and what it can’t)
AI gives PPC sharper insights, faster feedback and more time for what matters – without replacing creativity or strategic thinking. How Route uses smart bidding, Performance Max, first-party data and generative tools across platforms, with people firmly in the driver’s seat.
How to Excel at Voice Search Optimisation
Voice Search Optimisation means adapting your keyword strategy to conversational, long-tail queries and backing it with technical SEO. With voice assistants predicted to outnumber the world population in 2024, schema markup, mobile health and page speed decide whose content gets read aloud – and detailed business profiles win local searches.