North East Marketing Awards 2022
The Route team celebrated the region’s success stories at the North East Marketing Awards 2022. Thanks to Jess Sinton and Nigel Wright Recruitment for inviting Route’s MD Darren Davidson to the event – and congratulations to all of the inspiring winners, celebrating the wealth of creativity and talent in the North East.
Route Christmas Party
The whole Route team celebrated the festive season at Tomahawk Steakhouse followed by karaoke – a jam-packed evening of secret santa gifts, reflection on the past 12 months and the team’s self-voted awards, from Best Banter to MVP and Fan Favourite. Here’s to a few more mulled wines before the big day.
Meet Ben Dascombe, Director
Ben Dascombe, Route’s Director, started out in marketing in the 90s on the client side before 17 years running a London media agency, helping launch household names including Betfair, Not On The High Street and PayPal. Based at Royal Tunbridge Wells, Ben oversees Route’s southern team across Kent and Sussex.
2022 Review
Route’s team looks back on a jam-packed 2022: new clients including Environment Bank and Metrocentre, six new team members, a Northern Digital Awards win for work with The Union, Molly Hughes’ promotion, yard sponsorship with Tom Dascombe, and plenty of team socials and training along the way.
Meet Darren Davidson, Managing Director
Darren Davidson, Route’s Managing Director, started out scheduling TV adverts at ITV before senior roles at Sky and News UK, then founded Route with Ben Dascombe. Gateshead-born, he is passionate about nurturing young northern talent and building an award-winning agency outside London.
Meet Amy Hart, Account Executive
Amy Hart joins Route as Account Executive, fresh from a masters in marketing at Northumbria University. Amy works right across the team, supporting everything from social media to data analysis and SEO – and keeps the office up to date with the latest local gigs.
Molly Hughes Promotion
Congratulations to Molly-Ann Hughes, promoted to SEO Account Manager a year after joining Route as an Account Executive fresh out of university. Training and investment in young people are a priority at Route, and Molly’s rapid progression across every part of her role earned the step up.
Vermont Hotel Away Day
The Route team headed to The Vermont Hotel in Newcastle for the agency’s first away day – reflecting on growth, feeding into the 2022/23 strategy, and hearing from guest speakers from News UK, Town Wall Media and McBryde & Co on the advertising market.
Environment Bank
Route is working with Environment Bank’s marketing team to promote its pioneering solution for biodiversity net gain. The partnership elevates the brand and its key messages through the full spectrum of digital advertising, from paid social media to SEO and digital display ads.
Northern Digital Awards 2022 – Best Digital Marketing Campaign Third Sector
Route won Best Digital Marketing Campaign – Third Sector at the Northern Digital Awards 2022 for work with the International Union Against Tuberculosis and Lung Disease (The Union), delivered alongside Gardiner Richardson. A campaign supporting the global pursuit to end TB and lung disease.