Successful Campaign Planning with Public Transport in Cymru
Reflecting on Route’s locally targeted summer campaign with First Cymru, promoting the famous Tenby to Saundersfoot open-top Coaster. Delivered with creative partners Cravens across broadcaster VOD, Sky AdSmart, radio, social media and programmatic display, the campaign engaged over 250,000 people and helped smash passenger targets.
Gareth Turner Appointed
Route welcomes Gareth Turner as Non-Executive Director. One of the UK’s highest-profile FMCG marketers, Gareth brings over 23 years of experience with household brands including Weetabix, John Smiths, Bulmers, Lurpak and Arla Foods – joining during an exciting phase of the agency’s development.
Supporting Rabbit Welfare
Route is proud to support the Rabbit Welfare Association & Fund, the UK’s largest organisation for rabbit lovers. The team launched a comprehensive paid search campaign promoting rabbit care tips, owner advice and membership messaging, and manages the charity’s non-profit Google account for brand awareness.
Shortlisted: Northern Digital Awards 2024
Route is shortlisted in four categories at the Northern Digital Awards 2024, in partnership with First Bus, The MHD Partnership, Cravens and Woven Films – spanning best digital marketing campaign, best integrated campaign and best use of video across the Concessions and Driver Recruitment campaigns.
Welcoming Greg Paterson
Route welcomes Greg Paterson home to the North East as Head of Client Planning. Highly respected in the media planning world, Greg brings over twenty years’ experience on major brands including Kellogg’s, HSBC, Vauxhall and Microsoft, and will lead all client strategy and planning at Route.
World Friendship Day
For World Friendship Day, Route celebrates the friendship that started the agency: Managing Director Darren Davidson and Director Ben Dascombe met at university, crossed paths through London’s advertising industry, and became business partners in Newcastle. The only thing they don’t agree on is football.
ITV First Look
The team attended ITV’s First Look, held right on Route’s doorstep in Newcastle city centre – a first look at what is coming up across ITV’s platforms for the rest of 2023, and a fantastic opportunity to expand connections as well as knowledge. We can’t wait for the next one.
World Emoji Day
World Emoji Day marks ten years of the emoji. Emoji use has increased by around 775% over the last three years, and using emojis on Instagram increases engagement by a staggering 48% – so whether brightening a text or punctuating a social post, they earn their place in any message.
RIBA lunch
There is no better way to enjoy a client meeting than sitting outside with great food in the summer sunshine – which is exactly what the team did catching up with RIBA’s Digital Marketing Manager, reflecting on the past several months and looking ahead to exciting projects on the horizon.
Social Media Day
For Social Media Day, Route’s social team run down the current social media landscape – from Twitter’s blue tick and AI shaking up the algorithm to VR entering brand strategies – and why a multi-channel approach visible across every platform your audience uses remains the best form of social media marketing.