SEO in the Age of AI Search Assistants: How Businesses Should Adapt in 2025
AI search assistants are rewriting the rules of SEO. SEMrush’s AI Visibility Study found community-driven content like Reddit and Wikipedia often outranks polished corporate pages. What the findings mean for brands, and the strategies – direct answers, schema markup, unique data, E-E-A-T and brand mentions – that win AI visibility.