How do you launch a brand-new EV retailer into paid search from a standing start?

Berry's launch of the BYD franchise at Thames Ditton in 2025 needed to build a brand-new electric vehicle retailer's presence in paid search from a standing start, winning search attention within a defined catchment around the Thames Ditton showroom.

We planned a burst-led paid search launch, building one campaign per model with sitelinks for test drives and finance offers, and running a broad brand campaign, Generics, alongside every burst. Moving into the Q2 2026 plan, we widened the catchment to a 10-mile radius around Thames Ditton and Croydon and layered in Performance Max and Meta alongside Google Ads, targeting people already searching electric vehicle and finance-intent terms, as well as broader green-living audiences.

The 2025 launch ran across two bursts, March to June and July to September, each one segmented model by model across Dolphin, Seal, Seal U, Atto 3 and Sealion 7. The Generics brand campaign ran throughout both bursts.

Calls lasting more than a minute, the reporting's measure of a relevant enquiry, rose almost two and a half times from the first burst to the second. Across both bursts, the Generics campaign consistently drove the strongest phone-call response of any campaign, even with fewer impressions and clicks than the Seal and Sealion campaigns. That pattern shaped the model-by-model structure carried into the Q2 2026 plan.