World Emoji Day

World Emoji Day marks ten years of the emoji. Emoji use has increased by around 775% over the last three years, and using emojis on Instagram increases engagement by a staggering 48% – so whether brightening a text or punctuating a social post, they earn their place in any message.
Route graphic for World Emoji Day, 17 July 2023, with smiling emoji faces in Route colours

Today marks the 10th World Emoji Day! 🥳 👏

According to Amra & Elma LLC, emoji use has increased by around 775% over the last three years, and it’s not hard to see why. 👀

Whether you’re brightening a text ✨or punctuating a social post❗, emojis make a great addition to any message. In fact, according to Quintly, the use of emojis on Instagram increases engagement by a staggering 48%.

Which one’s your favourite? 🤔

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