Which media channels will actually move your numbers?
The honest answer is: it depends on your audience, and we plan from the audience out. Route is channel-neutral - we buy across search, social, programmatic, audio, AV, out of home and print, and we recommend only the mix the data supports.
Media services
We are independent, so our plans answer to your results, not to a network's inventory targets. Every recommendation below starts with your audience and the numbers you need to move.
Media Planning
From brief and proposition to channel selection - a six-step planning process grounded in audience data and industry currencies.
How we planMedia Buying
Independent buying power across every major media owner, negotiated in your interest, not a network's.
How we buyPaid Search (PPC)
Google Ads and Microsoft Ads campaigns managed against return, not spend - from account structure to query-level optimisation, including Google Ad Grant accounts for eligible charities.
Paid searchSocial Media Marketing
Paid social across Meta, LinkedIn, TikTok, X, Pinterest, Snapchat and Reddit, including influencer and conversational formats.
Paid socialOOH & DOOH
Roadside, transit and digital out of home across the major owners - from classic billboards to full-motion digital screens.
Out of homeTraditional Media
Press, print, direct mail and broadcast - planned with the same measurement discipline as digital, to add reach and credibility.
Traditional mediaProgrammatic Advertising
Biddable display and video at scale, with brand-safe inventory and transparent reporting.
ProgrammaticDigital Display
Display that supports the full funnel, from awareness formats to retargeting that respects your audience.
Digital displayDigital Audio & Radio
Linear radio and digital audio - podcasts, streaming and DAX - planned on listening data.
Audio and radioAudio Visual (AV)
Linear TV, connected TV, BVOD and online video, from AdSmart to ITVX and Channel 4.
AV planning and buyingPlanning and buying, under one roof
Most briefs need more than one channel. We plan the whole mix and buy it too, so the audience insight that shapes a plan carries straight through to activation and back into reporting. If you want to see the approach applied end to end, our media planning and media buying pages set out how the two fit together.
Email and the brief form reach the senior team directly, and we make every effort to respond within one working day.
Common questions
What does channel-neutral actually mean?
It means we hold no incentive to favour one channel or media owner over another. We plan from your audience and objectives outward, then recommend the mix the evidence supports. If a channel does not earn its place in the plan, we leave it out and explain why.
Do we have to use every service to work with you?
No. Some clients hand us the full plan across every channel; others bring us in for a single service such as paid search or out of home. We scope the engagement around your brief, not around selling more channels.
Are you independent?
Yes. Route is an independent media planning and buying agency, so our recommendations answer to your results rather than to a network's commercial arrangements. Campaigns run in your own platform accounts wherever possible, so the data and learning stay with you.
What clients say
Independent means accountable. Here is how the people who brief us describe the work.
The team are highly experienced and know how to get the most value out of our budgets. They take the time to understand our audiences and their behaviours, so they know exactly where and when to target them and through which channels.
Paid media is an investment for any company, and we wanted to work with a partner we could trust to deliver on their promises. With their expert guidance, Route helped us reach more customers, raise awareness of our brand and delivered value across the board.
The team at Route were able to come up with and put into action a digital media plan at short notice. They quickly understood our need and delivered results beyond our expectations.
Not sure which channels fit your brief?
That is exactly the question we answer. Call +44 (0) 191 933 7588, email info.route@route.agency, or send us your brief.