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Last night the team attended the latest ITV First Look, and this time it was held right on our doorstep, in Newcastle city centre! It was a great event which gave us a first look at what’s coming up across ITV’s platforms for the rest of 2023. Interesting and informative, these showcases also provide a fantastic opportunity to expand connections…
Route in the sun! ✨ There’s no better way to enjoy a client meeting than sitting outside with great food in the summer sunshine. That’s exactly what the team did when catching up with the lovely Laura Bradford, Digital Marketing Manager, at RIBA. It was great to catch up with Laura, reflect on the past several months and look ahead…
Our head of social Theo Daffurn and social account executive Amy Hart run down everything you need to know about the current social media landscape and what’s to come next. From Elon Musk buying Twitter and monetising the blue tick to AI shaking up the algorithm and influencers along with VR becoming an integral part of many brands’ strategies –…
We are delighted to be working with Oury Clark, a South East based team of chartered accountants, lawyers and financial advisors, who will be launching a new website later this year. Having conducted extensive research into Search Engine Optimisation (SEO), page optimisations and redirects, our expert team is supporting Oury Clark on this exciting journey. To increase brand awareness and…
Here at Route we understand the importance, as both a business and individuals, of building an inclusive culture that is respectful of our individuality and encourages us all to continually listen, learn about and support the LGBTQIA+ community. Pride is a celebration of people coming together in love and support, to show how far LGBTQIA+ acceptance has come, but also…
Kane Elgey, our SEO Account Manager studied Marketing at Teesside University before going on to work within internal marketing teams across a wide range of industries from education to construction. He worked his way up from Marketing Assistant to Senior Marketing Executive building a wealth of experience implementing all aspects of strategic marketing including digital advertising and SEO. SEO underpins…
This month we headed to ITV’s Showcase in Manchester to learn about the very latest Audiovisual (AV) developments. It was a fun and informative event hosted by Professor Fry which delved into everything AV – from content to measurement effectiveness – to help develop impactful client campaign strategies that deliver results. Big thanks to Sean Robertson and Peter Ferguson for…
Training and investment in our team to ensure we stay ahead of the curve is a priority at Route. Career development is always top of our minds, and we pride ourselves on offering those entering the industry the level of mentorship needed internally to create the next generation of media and advertising talent. While also encouraging the team as a…
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