Tag: Media Planning

In a recession should you cut or increase advertising spend

A Guide To Advertising In A Recession

The Power of Advertising in a Recession In today’s UK, businesses face unprecedented challenges. The BBC are reporting that the UK was dragged into a recession at the end of 2023 and with insolvencies at their highest rate since 1993 (Source: City AM), the economic pressure is palpable. As the UK grapples with the harsh realities of a recession, businesses find […]

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OOH Advertising with Transport Sector

How to Maximise Impact with OOH Advertising within the Transport Sector

Out-of-home (OOH) advertising presents a unique opportunity for transport brands to amplify awareness, increase customer engagement and boost footfall. Far from being an archaic medium, OOH advertising emerges as a vibrant, innovative channel, offering a wealth of dynamic and creative opportunities, especially within the transport sector. Reach and Frequency Benefits Boosting Visibility in the Transport Sector Transport hubs for buses, […]

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It is tough to identify your audience or audiences and deliver relevant messages to them. Route can help travel marketers to define their audience and deliver effective campaigns

Capturing Your Key Audience: Effective Strategies for Travel Advertising

Travel: a thrilling escape or a stressful juggle? We know it can be both! As advertisers, tapping into those “moments that matter” within the travel journey is crucial for grabbing attention and influencing audience decisions. But how do we navigate this emotional roller coaster and deliver impactful messages? Let’s break it down. Know your audience✅ The planner: Stressed, organised, seeking […]

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Contactless Payments for First Bus, Public Transport in Leeds

7 Essentials for Public Transport Marketers: Crafting Successful Campaigns

In today’s fast-paced and ever-changing world, marketers in the public transport sector face unique challenges. They need to reach a really diverse set of customer audiences, from daily commuters to infrequent travellers, while managing both time constraints and a raft of often very different communication channels. So here are seven key considerations for marketers aiming to create successful campaigns in […]

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Route are Headquartered in Newcastle upon Tyne

10 Key Advantages for Public Transport Travellers in the UK

Public transport in the UK is not just a means of getting millions of people from A to B; it’s a vital component of daily life that offers numerous benefits for both people and the planet. From bus services in the North East to Tube travel in London and our 20,000 miles of railway track, the public transport system is […]

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Planning Team

Welcoming Greg Paterson

We’re delighted to welcome on board (and back to the North East) Greg Paterson, our new Head of Client Planning! A Geordie by birth, Greg has returned to the region to lead client planning as we continue our rapid growth. Highly respected in the media planning world, Greg has over twenty years’ of experience working with major brands – including […]

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Route Agency's Director, Ben Dascombe

Meet Ben Dascombe, Director

Ben Dascombe, our Director, initially started out in marketing in the 90s, working on the client side. He moved over to the agency side of the industry in 1997 to work at a specialist radio agency, before leaving to launch a media agency in London. He ran the agency with his partners for 17 years, helping to launch a number […]

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The Route Agency team in 2022

2022 Review

What a year… It’s that time of year when you reflect on the past 12 months and what a year it has been for the Route team! During a recent team meeting, the team summed 2022 up as: jam-packed; fast-paced; challenging and exciting. 📍Working on a range of exciting projects with wonderful clients including Environment Bank, JMAC , Luxury Cotswold […]

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