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In a recession should you cut or increase advertising spend

A Guide To Advertising In A Recession

The Power of Advertising in a Recession In today’s UK, businesses face unprecedented challenges. The BBC are reporting that the UK was dragged into a recession at the end of 2023 and with insolvencies at their highest rate since 1993 (Source: City AM), the economic pressure is palpable. As the UK grapples with the harsh realities of a recession, businesses find […]

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OOH Advertising with Transport Sector

How to Maximise Impact with OOH Advertising within the Transport Sector

Out-of-home (OOH) advertising presents a unique opportunity for transport brands to amplify awareness, increase customer engagement and boost footfall. Far from being an archaic medium, OOH advertising emerges as a vibrant, innovative channel, offering a wealth of dynamic and creative opportunities, especially within the transport sector. Reach and Frequency Benefits Boosting Visibility in the Transport Sector Transport hubs for buses, […]

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It is tough to identify your audience or audiences and deliver relevant messages to them. Route can help travel marketers to define their audience and deliver effective campaigns

Capturing Your Key Audience: Effective Strategies for Travel Advertising

Travel: a thrilling escape or a stressful juggle? We know it can be both! As advertisers, tapping into those “moments that matter” within the travel journey is crucial for grabbing attention and influencing audience decisions. But how do we navigate this emotional roller coaster and deliver impactful messages? Let’s break it down. Know your audience✅ The planner: Stressed, organised, seeking […]

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Contactless Payments for First Bus, Public Transport in Leeds

7 Essentials for Public Transport Marketers: Crafting Successful Campaigns

In today’s fast-paced and ever-changing world, marketers in the public transport sector face unique challenges. They need to reach a really diverse set of customer audiences, from daily commuters to infrequent travellers, while managing both time constraints and a raft of often very different communication channels. So here are seven key considerations for marketers aiming to create successful campaigns in […]

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Route are Headquartered in Newcastle upon Tyne

10 Key Advantages for Public Transport Travellers in the UK

Public transport in the UK is not just a means of getting millions of people from A to B; it’s a vital component of daily life that offers numerous benefits for both people and the planet. From bus services in the North East to Tube travel in London and our 20,000 miles of railway track, the public transport system is […]

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Generator Studio sign

SEO 2024: Pioneering Trends in Digital Mastery

The world of Search Engine Optimisation (SEO) is in a constant state of flux, adapting to the rapidly transforming digital realm. As 2024 unfolds, we’re witnessing pivotal changes in SEO, necessitating a deep dive into the emerging trends. For businesses keen on elevating their online presence and driving organic traffic, staying ahead in this dynamic environment is more crucial than […]

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Photo capturing a group of people seated around a screen displaying "ITV First Look Summer/Autumn 2023"

ITV First Look

Last night the team attended the latest ITV First Look, and this time it was held right on our doorstep, in Newcastle city centre! It was a great event which gave us a first look at what’s coming up across ITV’s platforms for the rest of 2023. Interesting and informative, these showcases also provide a fantastic opportunity to expand connections […]

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Screenshot of Rabbit Welfare's text promoting their Rabbiting On magazine

World Emoji Day

Today marks the 10th World Emoji Day! 🥳 👏 According to Amra & Elma LLC, emoji use has increased by around 775% over the last three years, and it’s not hard to see why. 👀 Whether you’re brightening a text ✨or punctuating a social post❗, emojis make a great addition to any message. In fact, according to Quintly, the use […]

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