🏆Sound the awards claxon!🏆 We’re delighted to have taken home the Best Integrated Paid Media Campaign at the UK Paid Media Awards. The award recognises our work in partnership with our long-standing client First Bus, supporting the recruitment of bus drivers. Speaking about the campaign, the judges said; “Their versatility, thorough research, and comprehensive integration were truly impressive in delivering […]
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Travel: a thrilling escape or a stressful juggle? We know it can be both! As advertisers, tapping into those “moments that matter” within the travel journey is crucial for grabbing attention and influencing audience decisions. But how do we navigate this emotional roller coaster and deliver impactful messages? Let’s break it down. Know your audience✅ The planner: Stressed, organised, seeking […]
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In today’s fast-paced and ever-changing world, marketers in the public transport sector face unique challenges. They need to reach a really diverse set of customer audiences, from daily commuters to infrequent travellers, while managing both time constraints and a raft of often very different communication channels. So here are seven key considerations for marketers aiming to create successful campaigns in […]
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The world of Search Engine Optimisation (SEO) is in a constant state of flux, adapting to the rapidly transforming digital realm. As 2024 unfolds, we’re witnessing pivotal changes in SEO, necessitating a deep dive into the emerging trends. For businesses keen on elevating their online presence and driving organic traffic, staying ahead in this dynamic environment is more crucial than […]
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We’re kicking off the week by celebrating being shortlisted in four categories for the 2024 Northern Digital Awards in partnership with First Bus, The MHD Partnership, Cravens, and Woven Films.⤵️ ✅Best Digital Marketing Campaign (BC2) | Campaign: Concessions✅Best Digital Marketing Campaign (Travel/Leisure) | Campaign: Concessions✅Best Integrated Campaign | Campaign: Driver Recruitment ✅Best Use of Video | Campaign: Driver Recruitment A […]
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Today marks the 10th World Emoji Day! 🥳 👏 According to Amra & Elma LLC, emoji use has increased by around 775% over the last three years, and it’s not hard to see why. 👀 Whether you’re brightening a text ✨or punctuating a social post❗, emojis make a great addition to any message. In fact, according to Quintly, the use […]
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Our head of social Theo Daffurn and social account executive Amy Hart run down everything you need to know about the current social media landscape and what’s to come next. From Elon Musk buying Twitter and monetising the blue tick to AI shaking up the algorithm and influencers along with VR becoming an integral part of many brands’ strategies – […]
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James Taylor, our Biddable Account Specialist has been working in Digital Marketing since 2004. Following completing a Computer Science degree he discovered his passion for SEO, paid search and Google Ads. Paid Search Marketing underpins a significant part of our client and campaign work. Working alongside Angela Bello, a fellow Biddable Account Specialist at Route, James works closely with our […]
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It was great to celebrate the fantastic regional success stories at NE Marketing Awards last week. ✨ Huge thank you to Jess Sinton and Nigel Wright Recruitment for inviting our MD Darren Davidson to this year’s event. It was also lovely to catch-up with ⭐️ Rachel Dalby, Phil Coverdale, Justin Barlow, Matthew Newman and James Sykes. We hope you all had a fabulous evening! Congratulations to all of the inspiring winners and […]
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