Happy World Friendship Day! 🤝🌍 Today, we’re celebrating the incredible friendship that kick started Route. ⤵️ It was at university where our Managing Director Darren Davidson and our Director Ben Dascombe first met. Following graduation, their paths continued to cross throughout their early careers in London’s advertising and marketing industry. It was when Darren moved back to Newcastle that the…
Last night the team attended the latest ITV First Look, and this time it was held right on our doorstep, in Newcastle city centre! It was a great event which gave us a first look at what’s coming up across ITV’s platforms for the rest of 2023. Interesting and informative, these showcases also provide a fantastic opportunity to expand connections…
Today marks the 10th World Emoji Day! 🥳 👏 According to Amra & Elma LLC, emoji use has increased by around 775% over the last three years, and it’s not hard to see why. 👀 Whether you’re brightening a text ✨or punctuating a social post❗, emojis make a great addition to any message. In fact, according to Quintly, the use…
Route in the sun! ✨ There’s no better way to enjoy a client meeting than sitting outside with great food in the summer sunshine. That’s exactly what the team did when catching up with the lovely Laura Bradford, Digital Marketing Manager, at RIBA. It was great to catch up with Laura, reflect on the past several months and look ahead…
Our head of social Theo Daffurn and social account executive Amy Hart run down everything you need to know about the current social media landscape and what’s to come next. From Elon Musk buying Twitter and monetising the blue tick to AI shaking up the algorithm and influencers along with VR becoming an integral part of many brands’ strategies –…
We are delighted to be working with Oury Clark, a South East based team of chartered accountants, lawyers and financial advisors, who will be launching a new website later this year. Having conducted extensive research into Search Engine Optimisation (SEO), page optimisations and redirects, our expert team is supporting Oury Clark on this exciting journey. To increase brand awareness and…
Here at Route we understand the importance, as both a business and individuals, of building an inclusive culture that is respectful of our individuality and encourages us all to continually listen, learn about and support the LGBTQIA+ community. Pride is a celebration of people coming together in love and support, to show how far LGBTQIA+ acceptance has come, but also…
Kane Elgey, our SEO Account Manager studied Marketing at Teesside University before going on to work within internal marketing teams across a wide range of industries from education to construction. He worked his way up from Marketing Assistant to Senior Marketing Executive building a wealth of experience implementing all aspects of strategic marketing including digital advertising and SEO. SEO underpins…