We’re kicking off the week by celebrating being shortlisted in four categories for the 2024 Northern Digital Awards in partnership with First Bus, The MHD Partnership, Cravens, and Woven Films.⤵️ ✅Best Digital Marketing Campaign (BC2) | Campaign: Concessions✅Best Digital Marketing Campaign (Travel/Leisure) | Campaign: Concessions✅Best Integrated Campaign | Campaign: Driver Recruitment ✅Best Use of Video | Campaign: Driver Recruitment A…
We’re delighted to welcome on board (and back to the North East) Greg Paterson, our new Head of Client Planning! A Geordie by birth, Greg has returned to the region to lead client planning as we continue our rapid growth. Highly respected in the media planning world, Greg has over twenty years’ of experience working with major brands – including…
Happy World Friendship Day! 🤝🌍 Today, we’re celebrating the incredible friendship that kick started Route. ⤵️ It was at university where our Managing Director Darren Davidson and our Director Ben Dascombe first met. Following graduation, their paths continued to cross throughout their early careers in London’s advertising and marketing industry. It was when Darren moved back to Newcastle that the…
Last night the team attended the latest ITV First Look, and this time it was held right on our doorstep, in Newcastle city centre! It was a great event which gave us a first look at what’s coming up across ITV’s platforms for the rest of 2023. Interesting and informative, these showcases also provide a fantastic opportunity to expand connections…
Today marks the 10th World Emoji Day! 🥳 👏 According to Amra & Elma LLC, emoji use has increased by around 775% over the last three years, and it’s not hard to see why. 👀 Whether you’re brightening a text ✨or punctuating a social post❗, emojis make a great addition to any message. In fact, according to Quintly, the use…
Route in the sun! ✨ There’s no better way to enjoy a client meeting than sitting outside with great food in the summer sunshine. That’s exactly what the team did when catching up with the lovely Laura Bradford, Digital Marketing Manager, at RIBA. It was great to catch up with Laura, reflect on the past several months and look ahead…
Our head of social Theo Daffurn and social account executive Amy Hart run down everything you need to know about the current social media landscape and what’s to come next. From Elon Musk buying Twitter and monetising the blue tick to AI shaking up the algorithm and influencers along with VR becoming an integral part of many brands’ strategies –…
We are delighted to be working with Oury Clark, a South East based team of chartered accountants, lawyers and financial advisors, who will be launching a new website later this year. Having conducted extensive research into Search Engine Optimisation (SEO), page optimisations and redirects, our expert team is supporting Oury Clark on this exciting journey. To increase brand awareness and…