Last month, we had the pleasure of attending Meta’s annual Agency Summit. With Meta and its product portfolio showing no signs of slowing, the focus was on growth, innovation, creativity, and the transformative power of AI, and how this is reshaping the future of digital advertising. At Route, we believe it’s essential to be at the heart of industry changes. […]
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At Route Agency, our clients are at the heart of everything we do. As a results-driven agency, we believe every partnership is unique and we spend the time to truly understand each client’s goals, challenges and ways of working. That’s where our team plays a fundamental part. From overseeing projects to providing strategic direction, we make sure every client feels […]
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We are delighted to announce that Route Agency has successfully achieved ISO 9001 and ISO 27001 certification through Citation, marking a significant milestone in our commitment to excellence and security in all our operations. What These ISO Certifications Mean ISO 9001 and 27001 are internationally recognised standards that set the benchmark for quality management systems and information security management respectively. […]
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AI gives us sharper insights, faster feedback, and more time to focus on what really matters – such as understanding your audience, shaping campaigns, and making smart decisions that move the needle. It’s not about replacing creativity or strategic thinking. It’s about getting to grips with the tools available to us while keeping the human element front and centre. Here’s […]
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In celebration of World Storytelling Day, we sat down with Theo Daffurn, Head of Paid Social Media, to hear his story. Read on to discover how his journey with Route began over eight years ago – and what he’s learned along the way. What inspired you to join Route? I joined Route almost by accident, but it turned out to […]
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We recently caught up with Martyn King, our Client Services Director, to explore some key topics around teamwork, training, and maintaining team morale in a hybrid working environment. Here, Martyn shares his thoughts on how we can keep our teams motivated, the importance of continuous learning, and how these values are reflected in everything we do at Route. How do […]
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We had an amazing time at our annual Christmas party this year 🎉 The team enjoyed a festive meal at Babucho, followed by a few drinks at the Bridge Tavern. It was lovely to unwind and catch up after a busy year. We’d like to wish all of our clients and partners a very merry Christmas. We hope you have […]
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“I want ruthlessly consistent marketers, not creative ones” my VP said to the assembled room of global brand teams. There was a hush, then there was a murmur and when the beers started to flow that evening, there was more than a little “discussion.” But as hard as that is for brand owners to hear, he was right. Our job […]
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It’s never too early to start planning for the warmer months, especially when working within the transport industry, as it’s a crucial period for aviation and public transport in particular.👇 That’s why today, we’re reflecting on the fantastic campaign and results from our locally targeted summer project with First Cymru delivered last year. Having brought their famous Tenby to Saundersfoot […]
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The Power of Advertising in a Recession In today’s UK, businesses face unprecedented challenges. The BBC are reporting that the UK was dragged into a recession at the end of 2023 and with insolvencies at their highest rate since 1993 (Source: City AM), the economic pressure is palpable. As the UK grapples with the harsh realities of a recession, businesses find […]
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