AI gives us sharper insights, faster feedback, and more time to focus on what really matters – such as understanding your audience, shaping campaigns, and making smart decisions that move the needle. It’s not about replacing creativity or strategic thinking. It’s about getting to grips with the tools available to us while keeping the human element front and centre. Here’s […]
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In celebration of World Storytelling Day, we sat down with Theo Daffurn, Head of Paid Social Media, to hear his story. Read on to discover how his journey with Route began over eight years ago – and what he’s learned along the way. What inspired you to join Route? I joined Route almost by accident, but it turned out to […]
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We recently caught up with Martyn King, our Client Services Director, to explore some key topics around teamwork, training, and maintaining team morale in a hybrid working environment. Here, Martyn shares his thoughts on how we can keep our teams motivated, the importance of continuous learning, and how these values are reflected in everything we do at Route. How do […]
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We had an amazing time at our annual Christmas party this year 🎉 The team enjoyed a festive meal at Babucho, followed by a few drinks at the Bridge Tavern. It was lovely to unwind and catch up after a busy year. We’d like to wish all of our clients and partners a very merry Christmas. We hope you have […]
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“I want ruthlessly consistent marketers, not creative ones” my VP said to the assembled room of global brand teams. There was a hush, then there was a murmur and when the beers started to flow that evening, there was more than a little “discussion.” But as hard as that is for brand owners to hear, he was right. Our job […]
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It’s never too early to start planning for the warmer months, especially when working within the transport industry, as it’s a crucial period for aviation and public transport in particular.👇 That’s why today, we’re reflecting on the fantastic campaign and results from our locally targeted summer project with First Cymru delivered last year. Having brought their famous Tenby to Saundersfoot […]
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The Power of Advertising in a Recession In today’s UK, businesses face unprecedented challenges. The BBC are reporting that the UK was dragged into a recession at the end of 2023 and with insolvencies at their highest rate since 1993 (Source: City AM), the economic pressure is palpable. As the UK grapples with the harsh realities of a recession, businesses find […]
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Out-of-home (OOH) advertising presents a unique opportunity for transport brands to amplify awareness, increase customer engagement and boost footfall. Far from being an archaic medium, OOH advertising emerges as a vibrant, innovative channel, offering a wealth of dynamic and creative opportunities, especially within the transport sector. Reach and Frequency Benefits Boosting Visibility in the Transport Sector Transport hubs for buses, […]
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Travel: a thrilling escape or a stressful juggle? We know it can be both! As advertisers, tapping into those “moments that matter” within the travel journey is crucial for grabbing attention and influencing audience decisions. But how do we navigate this emotional roller coaster and deliver impactful messages? Let’s break it down. Know your audience✅ The planner: Stressed, organised, seeking […]
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In today’s fast-paced and ever-changing world, marketers in the public transport sector face unique challenges. They need to reach a really diverse set of customer audiences, from daily commuters to infrequent travellers, while managing both time constraints and a raft of often very different communication channels. So here are seven key considerations for marketers aiming to create successful campaigns in […]
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