We recently caught up with Martyn King, our Client Services Director, to explore some key topics around teamwork, training, and maintaining team morale in a hybrid working environment. Here, Martyn shares his thoughts on how we can keep our teams motivated, the importance of continuous learning, and how these values are reflected in everything we do at Route. How do […]
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It’s time for the final Route Roundup of 2024! We’ve got lots of updates for the world of social media this month, with changes and new features from Instagram, Bluesky, Facebook, Threads, and 𝕏. Instagram Introduces Testing for Reels Instagram’s new feature allows creators to test their reels on new audiences before sharing them with their followers. The reels will […]
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We had an amazing time at our annual Christmas party this year 🎉 The team enjoyed a festive meal at Babucho, followed by a few drinks at the Bridge Tavern. It was lovely to unwind and catch up after a busy year. We’d like to wish all of our clients and partners a very merry Christmas. We hope you have […]
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🏆Sound the awards claxon!🏆 We’re delighted to have taken home the Best Integrated Paid Media Campaign at the UK Paid Media Awards. The award recognises our work in partnership with our long-standing client First Bus, supporting the recruitment of bus drivers. Speaking about the campaign, the judges said; “Their versatility, thorough research, and comprehensive integration were truly impressive in delivering […]
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The capabilities of AI tools are quickly advancing, and more than ever we are making use of what they have to offer. Marketers are adapting their SEO strategies to include Voice Search Optimisation (VSO) and ensure their content is visible to voice search audiences. In 2024, the number of voice search assistants is predicted to exceed the world population. It […]
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“I want ruthlessly consistent marketers, not creative ones” my VP said to the assembled room of global brand teams. There was a hush, then there was a murmur and when the beers started to flow that evening, there was more than a little “discussion.” But as hard as that is for brand owners to hear, he was right. Our job […]
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It’s never too early to start planning for the warmer months, especially when working within the transport industry, as it’s a crucial period for aviation and public transport in particular.👇 That’s why today, we’re reflecting on the fantastic campaign and results from our locally targeted summer project with First Cymru delivered last year. Having brought their famous Tenby to Saundersfoot […]
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The Power of Advertising in a Recession In today’s UK, businesses face unprecedented challenges. The BBC are reporting that the UK was dragged into a recession at the end of 2023 and with insolvencies at their highest rate since 1993 (Source: City AM), the economic pressure is palpable. As the UK grapples with the harsh realities of a recession, businesses find […]
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Out-of-home (OOH) advertising presents a unique opportunity for transport brands to amplify awareness, increase customer engagement and boost footfall. Far from being an archaic medium, OOH advertising emerges as a vibrant, innovative channel, offering a wealth of dynamic and creative opportunities, especially within the transport sector. Reach and Frequency Benefits Boosting Visibility in the Transport Sector Transport hubs for buses, […]
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Travel: a thrilling escape or a stressful juggle? We know it can be both! As advertisers, tapping into those “moments that matter” within the travel journey is crucial for grabbing attention and influencing audience decisions. But how do we navigate this emotional roller coaster and deliver impactful messages? Let’s break it down. Know your audience✅ The planner: Stressed, organised, seeking […]
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