We are delighted to announce that Route Agency has successfully achieved ISO 9001 and ISO 27001 certification through Citation, marking a significant milestone in our commitment to excellence and security in all our operations. What These ISO Certifications Mean ISO 9001 and 27001 are internationally recognised standards that set the benchmark for quality management systems and information security management respectively. […]
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AI gives us sharper insights, faster feedback, and more time to focus on what really matters – such as understanding your audience, shaping campaigns, and making smart decisions that move the needle. It’s not about replacing creativity or strategic thinking. It’s about getting to grips with the tools available to us while keeping the human element front and centre. Here’s […]
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In celebration of World Storytelling Day, we sat down with Theo Daffurn, Head of Paid Social Media, to hear his story. Read on to discover how his journey with Route began over eight years ago – and what he’s learned along the way. What inspired you to join Route? I joined Route almost by accident, but it turned out to […]
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The awards for team Route just keep coming! We picked up two awards for our work with First Bus at the Northern Digital Awards last week. A huge thank you to our creative partners, Cravens, for all their fantastic work on the project. 🥇 Winner – Best Digital Marketing Campaign – Travel/Leisure🥈 Silver – Best Use of Data and Insights […]
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We recently caught up with Martyn King, our Client Services Director, to explore some key topics around teamwork, training, and maintaining team morale in a hybrid working environment. Here, Martyn shares his thoughts on how we can keep our teams motivated, the importance of continuous learning, and how these values are reflected in everything we do at Route. How do […]
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It’s time for the final Route Roundup of 2024! We’ve got lots of updates for the world of social media this month, with changes and new features from Instagram, Bluesky, Facebook, Threads, and 𝕏. Instagram Introduces Testing for Reels Instagram’s new feature allows creators to test their reels on new audiences before sharing them with their followers. The reels will […]
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We had an amazing time at our annual Christmas party this year 🎉 The team enjoyed a festive meal at Babucho, followed by a few drinks at the Bridge Tavern. It was lovely to unwind and catch up after a busy year. We’d like to wish all of our clients and partners a very merry Christmas. We hope you have […]
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🏆Sound the awards claxon!🏆 We’re delighted to have taken home the Best Integrated Paid Media Campaign at the UK Paid Media Awards. The award recognises our work in partnership with our long-standing client First Bus, supporting the recruitment of bus drivers. Speaking about the campaign, the judges said; “Their versatility, thorough research, and comprehensive integration were truly impressive in delivering […]
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The capabilities of AI tools are quickly advancing, and more than ever we are making use of what they have to offer. Marketers are adapting their SEO strategies to include Voice Search Optimisation (VSO) and ensure their content is visible to voice search audiences. In 2024, the number of voice search assistants is predicted to exceed the world population. It […]
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“I want ruthlessly consistent marketers, not creative ones” my VP said to the assembled room of global brand teams. There was a hush, then there was a murmur and when the beers started to flow that evening, there was more than a little “discussion.” But as hard as that is for brand owners to hear, he was right. Our job […]
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