Tag: Awards

It is tough to identify your audience or audiences and deliver relevant messages to them. Route can help travel marketers to define their audience and deliver effective campaigns

Capturing Your Key Audience: Effective Strategies for Travel Advertising

Travel: a thrilling escape or a stressful juggle? We know it can be both! As advertisers, tapping into those “moments that matter” within the travel journey is crucial for grabbing attention and influencing audience decisions. But how do we navigate this emotional roller coaster and deliver impactful messages? Let’s break it down. Know your audience✅ The planner: Stressed, organised, seeking […]

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Contactless Payments for First Bus, Public Transport in Leeds

7 Essentials for Public Transport Marketers: Crafting Successful Campaigns

In today’s fast-paced and ever-changing world, marketers in the public transport sector face unique challenges. They need to reach a really diverse set of customer audiences, from daily commuters to infrequent travellers, while managing both time constraints and a raft of often very different communication channels. So here are seven key considerations for marketers aiming to create successful campaigns in […]

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Image featuring the text "North East Marketing Awards 2022"

North East Marketing Awards 2022

It was great to celebrate the fantastic regional success stories at NE Marketing Awards last week. ✨ Huge thank you to Jess Sinton and Nigel Wright Recruitment for inviting our MD Darren Davidson to this year’s event.  It was also lovely to catch-up with ⭐️ Rachel Dalby, Phil Coverdale, Justin Barlow, Matthew Newman and James Sykes. We hope you all had a fabulous evening! Congratulations to all of the inspiring winners and […]

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The Route Agency team in 2022

2022 Review

What a year… It’s that time of year when you reflect on the past 12 months and what a year it has been for the Route team! During a recent team meeting, the team summed 2022 up as: jam-packed; fast-paced; challenging and exciting. 📍Working on a range of exciting projects with wonderful clients including Environment Bank, JMAC , Luxury Cotswold […]

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Northern Digital Award 2021 Winner

Northern Digital Awards 2022 – Best Digital Marketing Campaign Third Sector

We’re absolutely delighted to have been awarded ‘Best Digital Marketing Campaign – Third Sector’ at last night’s Northern Digital Awards for our work with International Union Against Tuberculosis and Lung Disease (The Union). 🎉 Huge thanks to our friends at Gardiner Richardson for bringing us in on this one! It’s not every day you get to aid the global pursuit […]

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Image of Route's award for Prolific Marketing 2021 winner in the 'Best Property and Construction' campaign category

Pacific North Marketing Awards 2021 – Best Property And Construction Campaign

We’re absolutely delighted to have been awarded ‘Best Property and Construction Campaign’ for our work with Welsh Oak Frame at last night’s Prolific North Marketing Awards 2021. It’s great to be working in partnership with Welsh Oak Frame – and their ambitious and passionate team – to help the business reach more customers, raise brand awareness and deliver value across […]

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An image featuring the large text 'GDXA Global Digital Excellence Awards'

Global Digital Excellence Award 2021 – Best Global Charity/Not for Profit Campaign

🎉 Well done team! We are delighted to have won ‘Best Global Charity/Not for Profit Campaign’ at this year’s Global Digital Excellence Awards for our work with charity International Union Against Tuberculosis and Lung Disease (The Union). We are over the moon that The Union has been recognised for its vital work sharing best practice in fighting lung disease. There’s never […]

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Image of a purple background featuring white text that spells out 'NDA'

Northern Digital Awards 2021 – Best Low Budget Campaign

We were absolutely delighted to have been awarded ‘Best Low Budget Campaign’ at the 2021 Northern Digital Awards for our work with our tremendously loyal and fantastic clients Welsh Oak Frame. Due to the Pandemic the awards were hosted online by Jenny Powell. Therefore, we celebrated online with a few drinks and plenty of virtual high-fives! Darren Davidson, Route Managing […]

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Text displaying the words 'Global Biddable Media Awards' in orange and blue colours

Global Biddable Media Awards 2020 – Global Local Campaign Of The Year

We’re absolutely delighted to have been awarded ‘Global Local Campaign Of The Year – from the Global Biddable Media Awards 2020 for our work with First Bus Leeds. The Global Biddable Media Awards are the flagship event for professionals working in biddable, including brands, agencies, media, and technology suppliers. They honour and promote the knowledge, skill, and accomplishments of the […]

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