The awards for team Route just keep coming! We picked up two awards for our work with First Bus at the Northern Digital Awards last week. A huge thank you to our creative partners, Cravens, for all their fantastic work on the project. 🥇 Winner – Best Digital Marketing Campaign – Travel/Leisure🥈 Silver – Best Use of Data and Insights […]
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🏆Sound the awards claxon!🏆 We’re delighted to have taken home the Best Integrated Paid Media Campaign at the UK Paid Media Awards. The award recognises our work in partnership with our long-standing client First Bus, supporting the recruitment of bus drivers. Speaking about the campaign, the judges said; “Their versatility, thorough research, and comprehensive integration were truly impressive in delivering […]
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Travel: a thrilling escape or a stressful juggle? We know it can be both! As advertisers, tapping into those “moments that matter” within the travel journey is crucial for grabbing attention and influencing audience decisions. But how do we navigate this emotional roller coaster and deliver impactful messages? Let’s break it down. Know your audience✅ The planner: Stressed, organised, seeking […]
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In today’s fast-paced and ever-changing world, marketers in the public transport sector face unique challenges. They need to reach a really diverse set of customer audiences, from daily commuters to infrequent travellers, while managing both time constraints and a raft of often very different communication channels. So here are seven key considerations for marketers aiming to create successful campaigns in […]
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It was great to celebrate the fantastic regional success stories at NE Marketing Awards last week. ✨ Huge thank you to Jess Sinton and Nigel Wright Recruitment for inviting our MD Darren Davidson to this year’s event. It was also lovely to catch-up with ⭐️ Rachel Dalby, Phil Coverdale, Justin Barlow, Matthew Newman and James Sykes. We hope you all had a fabulous evening! Congratulations to all of the inspiring winners and […]
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What a year… It’s that time of year when you reflect on the past 12 months and what a year it has been for the Route team! During a recent team meeting, the team summed 2022 up as: jam-packed; fast-paced; challenging and exciting. 📍Working on a range of exciting projects with wonderful clients including Environment Bank, JMAC , Luxury Cotswold […]
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We’re absolutely delighted to have been awarded ‘Best Digital Marketing Campaign – Third Sector’ at last night’s Northern Digital Awards for our work with International Union Against Tuberculosis and Lung Disease (The Union). 🎉 Huge thanks to our friends at Gardiner Richardson for bringing us in on this one! It’s not every day you get to aid the global pursuit […]
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We’re absolutely delighted to have been awarded ‘Best Property and Construction Campaign’ for our work with Welsh Oak Frame at last night’s Prolific North Marketing Awards 2021. It’s great to be working in partnership with Welsh Oak Frame – and their ambitious and passionate team – to help the business reach more customers, raise brand awareness and deliver value across […]
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🎉 Well done team! We are delighted to have won ‘Best Global Charity/Not for Profit Campaign’ at this year’s Global Digital Excellence Awards for our work with charity International Union Against Tuberculosis and Lung Disease (The Union). We are over the moon that The Union has been recognised for its vital work sharing best practice in fighting lung disease. There’s never […]
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We were absolutely delighted to have been awarded ‘Best Low Budget Campaign’ at the 2021 Northern Digital Awards for our work with our tremendously loyal and fantastic clients Welsh Oak Frame. Due to the Pandemic the awards were hosted online by Jenny Powell. Therefore, we celebrated online with a few drinks and plenty of virtual high-fives! Darren Davidson, Route Managing […]
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