James Taylor, our Biddable Account Specialist has been working in Digital Marketing since 2004. Following completing a Computer Science degree he discovered his passion for SEO, paid search and Google Ads.
Paid Search Marketing underpins a significant part of our client and campaign work. Working alongside Angela Bello, a fellow Biddable Account Specialist at Route, James works closely with our clients to understand their business needs to create and optimise search campaigns – that deliver on both impact and investment.
On working at Route, he said: “I love that my role is data driven. It means that live campaigns can be continually optimised in real-time and you gain a deeper working understanding of your client’s audience. Which helps inform and boost future activity.
“The team at Route are also fantastic to work with. Each member is talented within their respective specialisms, happy to share their knowledge and brilliant to work alongside on big campaigns.”