Digital Marketing News

How We Work With Clients – The Route Agency Way

At Route Agency, our clients are at the heart of everything we do. As a results-driven agency, we believe every partnership is unique and we spend the time to truly understand each client’s goals, challenges and ways of working.  That’s where our team plays a fundamental part. From overseeing projects to providing strategic direction, we make sure every client feels…

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Route Agency Achieves ISO 9001 and 27001 Certification: Elevating Our Service Standards

We are delighted to announce that Route Agency has successfully achieved ISO 9001 and ISO 27001 certification through Citation, marking a significant milestone in our commitment to excellence and security in all our operations.  What These ISO Certifications Mean  ISO 9001 and 27001 are internationally recognised standards that set the benchmark for quality management systems and information security management respectively.…

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What AI can do for your PPC (and what it can’t)

AI gives us sharper insights, faster feedback, and more time to focus on what really matters – such as understanding your audience, shaping campaigns, and making smart decisions that move the needle. It’s not about replacing creativity or strategic thinking. It’s about getting to grips with the tools available to us while keeping the human element front and centre. Here’s…

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Storytelling with Theo Daffurn

In celebration of World Storytelling Day, we sat down with Theo Daffurn, Head of Paid Social Media, to hear his story. Read on to discover how his journey with Route began over eight years ago – and what he’s learned along the way. What inspired you to join Route? I joined Route almost by accident, but it turned out to…

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Northern Digital Awards 2025

The awards for team Route just keep coming! We picked up two awards for our work with First Bus at the Northern Digital Awards last week. A huge thank you to our creative partners, Cravens, for all their fantastic work on the project. 🥇 Winner – Best Digital Marketing Campaign – Travel/Leisure🥈 Silver – Best Use of Data and Insights…

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Route Agency Team in Newcastle Headquarters

The value of teamwork at Route

We recently caught up with Martyn King, our Client Services Director, to explore some key topics around teamwork, training, and maintaining team morale in a hybrid working environment. Here, Martyn shares his thoughts on how we can keep our teams motivated, the importance of continuous learning, and how these values are reflected in everything we do at Route. How do…

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What’s New in the World of Social Media?

It’s time for the final Route Roundup of 2024! We’ve got lots of updates for the world of social media this month, with changes and new features from Instagram, Bluesky, Facebook, Threads, and 𝕏. Instagram Introduces Testing for Reels Instagram’s new feature allows creators to test their reels on new audiences before sharing them with their followers. The reels will…

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The Route Agency Team sat down for a Christmas meal at a local restaurant.

Route Christmas Party 2024

We had an amazing time at our annual Christmas party this year 🎉 The team enjoyed a festive meal at Babucho, followed by a few drinks at the Bridge Tavern. It was lovely to unwind and catch up after a busy year. We’d like to wish all of our clients and partners a very merry Christmas. We hope you have…

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