Explore Exciting Updates and Achievements from Our Team

From Channels to Campaign Ecosystems: Making Multi-Platform Campaigns Work

3 February 2026

Multi-platform marketing isn’t something brands are experimenting with anymore; it’s simply how marketing works now. Research suggests that it is one of the most effective marketing strategies. Brands adopting this approach are seeing stronger engagement, reinforcing multi-platform marketing as a key driver of sustainable growth. Audiences don’t discover, consider and convert in neat, linear journeys. From what we see, decisions…

We’ve Been Shortlisted

22 January 2026

We’ve Been Shortlisted We’ve been shortlisted across five different campaign categories for the Northern Digital Awards for work delivered with three incredible clients, Darlington Building Society, Dance City and Environment Bank: Best Digital Marketing Campaign – Finance Best Digital Marketing Campaign – Third Sector Best Digital Marketing Campaign – Property & Construction Best Digital Marketing Campaign – B2C Best Low…

Reels & Stories: Why They’re Outperforming Static Ads on Meta in 2025

13 January 2026

Reels & Stories: Why They’re Outperforming Static Ads on Meta in 2025 Social media continues to evolve at pace, and so does the way audiences consume content. Static image ads, once the backbone of Meta advertising, are increasingly struggling to compete with faster, more immersive formats. Today, Reels and Stories are shaping how audiences engage with brands across Instagram and…

Planning for 2026: The Trends Shaping Digital Marketing

8 January 2026

As we head into 2026, it’s clear that digital marketing is continuing to evolve at pace. Recent Ofcom data suggests that where audiences actually spend their time online doesn’t always match common assumptions reinforcing the need for brands to look beyond perceived platform dominance. Platforms are changing how campaigns are built and optimised, audiences are discovering brands in new ways,…

SEO in the Age of AI Search Assistants: How Businesses Should Adapt in 2025

12 November 2025

In recent months, AI-powered search assistants from Google’s Search Generative Experience (SGE) to ChatGPT–powered browsing have edged out traditional search in user curiosity. But how exactly do AI search assistants decide what content to show? A groundbreaking “AI Visibility Study” by SEMrush examined thousands of prompts across industries to find out. The study concluded that some of the long-held assumptions…

The Power of Simplicity: Creating Strong Visual Assests Using Only Your Smartphone

3 November 2025

Here at Route, we know the importance of taking a good photograph, particularly when it comes to product shots for digital advertising campaigns. We also know that great images don’t always have to be taken with expensive cameras and equipment, or a professional photographer (although it can help!) In a world where the value of creativity is king (see our…

Prolific North Awards 2025

27 October 2025

We’re so happy to share that we picked up two awards at the Prolific North Marketing Awards for our digital planning and activation work with Darlington Building Society Huge thanks to our brilliant team and clients who make it all happen. Big shoutout to Dance City and The Big Black Door for joining us to celebrate

Meta’s Agency Summit 2025: Key Takeaways and What They Mean for Agencies

14 October 2025

Last month, we had the pleasure of attending Meta’s annual Agency Summit. With Meta and its product portfolio showing no signs of slowing, the focus was on growth, innovation, creativity, and the transformative power of AI, and how this is reshaping the future of digital advertising. At Route, we believe it’s essential to be at the heart of industry changes.…

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